Communication with customers is an imperative aspect of B2BCommerce. Many organizations have specific customer service teams set aside to handle any issues raised by users of a B2B commerce system. Customer service has several communication channels , among them a live chat feature has been gaining popularity. This is not a chat bot. Those have a place as well, but this post concerns itself with the value added proposition of supporting ones customers via an actual human being. Read this blog for a step by step guide on how to implement Live Agent chat.


Working collaboratively with New England Biolabs, XCentium proposed and built a comprehensive solution that using Sitecore and InsiteCommerce. The solution serves both public websites as well as B2B commerce, including B2B Commerce rich features such product recommendations and online account management. Solution features also include Salesforce integration and Master Data Management (MDM), enabling New England Biolabs to serve their customers proactively and efficiently. The results? New England Biolabs won the Life Sciences Industry Award for the Most Useful Website.


The advances that have happened in the eCommerce space are extreme.  Back "in the day," we were talking about how channels were starting to blur as shoppers were using online, in-store and mobile interchangeably to make informed purchase decisions.

My favorite story told at roadshow stops I had previously attended. was a true tale about a woman who was sitting cross-leg on the floor in a department store in front of an endless aisle kiosk, looking at an order on her tablet, while she talked to a customer service representative on her mobile. The point being how all these touch points needed to provide her with a consistent experience.

Fast forward to the present and the stories now just seem so much simpler as customers expect this consistency as a given. The customer’s experience would be so much more difficult if it was not for the technology innovations to support “conversational commerce” developed in last few years:


Image optimization is an important aspect of ensuring good performance on your site. Often, images are uploaded without optimization in mind, which can cause large traffic loads to heavily impact performance and load times. An edge cache can be used to prevent the round trip call to the server, mitigating some of the impacts, but that may not adjust and optimize the actual size of the image being delivered. There are several tool out there that will optimize images by reducing the overall file size of those images. In my case, I decided to go with Dianoga, an automatic image optimizer that executes the first time an image is requested. It's a great choice, but unfortunately does not work for Azure App Services. This was an easy enough thing to resolve. Read on to find out how.


Los Angeles, California, January 14, 2019XCentium, a full service digital consultancy, today announced it has partnered with Avalara (NYSE:AVLR), a leading provider of tax compliance automation software for businesses of all sizes, to offer AvaTax to its customers. This partnership enables Sitecore Commerce™ customers to efficiently achieve tax compliance through XCentium's partnership with Avalara.


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