15 Results for Category B2B Commerce Blogs


Don't abandon the process, especially when things get hard. Even when the org in question only has a single CRM license available, there are approaches to ensure process integrity.  The temptation can be great to have your team work under a single username, or even worse, a single environment; but there are options, so trust the process!


Communication with customers is an imperative aspect of B2BCommerce. Many organizations have specific customer service teams set aside to handle any issues raised by users of a B2B commerce system. Customer service has several communication channels , among them a live chat feature has been gaining popularity. This is not a chat bot. Those have a place as well, but this post concerns itself with the value added proposition of supporting ones customers via an actual human being. Read this blog for a step by step guide on how to implement Live Agent chat.


The advances that have happened in the eCommerce space are extreme.  Back "in the day," we were talking about how channels were starting to blur as shoppers were using online, in-store and mobile interchangeably to make informed purchase decisions.

My favorite story told at roadshow stops I had previously attended. was a true tale about a woman who was sitting cross-leg on the floor in a department store in front of an endless aisle kiosk, looking at an order on her tablet, while she talked to a customer service representative on her mobile. The point being how all these touch points needed to provide her with a consistent experience.

Fast forward to the present and the stories now just seem so much simpler as customers expect this consistency as a given. The customer’s experience would be so much more difficult if it was not for the technology innovations to support “conversational commerce” developed in last few years:


With over 80% of global consumers trying online shopping at least once, the greatest opportunity for ecommerce companies is to build a long-lasting and profitable relationship with this already existing audience. Such a strong relationship requires an utmost focus on the customer as a whole. Customer segmentation helps in building a strong relationship with customers. It helps you send the right message to the right person at the right time. While selecting an ecommerce platform, one should consider customer segmentation element as a required feature


A week has passed since Thanksgiving with our focus turning towards shopping for the holidays. In the Digital Marketing and Commerce space, we are once again experiencing a holiday season with record sales for B2C businesses. Traditionally during this time though, B2B companies have not been enthusiastic around sales for the holiday season. For many reasons, December has been viewed as a bad time for sales for B2B firms. In addition, as retailers are gearing up to prepare for the holiday shopping turmoil, B2B sales had been most intense leading up to the holiday season not during it. But over the past couple years this trend is turning and many wholesalers, distributors, and other B2B sellers are finding ways to become “digital disruptors” and overcome the holiday slump. Here are five strategies to help B2B Commerce companies have a very merry 4th Quarter. 


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