8 Results for Category Salesforce B2B Commerce Cloud
With over 80% of global consumers trying online shopping at least once, the greatest opportunity for ecommerce companies is to build a long-lasting and profitable relationship with this already existing audience. Such a strong relationship requires an utmost focus on the customer as a whole. Customer segmentation helps in building a strong relationship with customers. It helps you send the right message to the right person at the right time. While selecting an ecommerce platform, one should consider customer segmentation element as a required feature
A week has passed since Thanksgiving with our focus turning towards shopping for the holidays. In the Digital Marketing and Commerce space, we are once again experiencing a holiday season with record sales for B2C businesses. Traditionally during this time though, B2B companies have not been enthusiastic around sales for the holiday season. For many reasons, December has been viewed as a bad time for sales for B2B firms. In addition, as retailers are gearing up to prepare for the holiday shopping turmoil, B2B sales had been most intense leading up to the holiday season not during it. But over the past couple years this trend is turning and many wholesalers, distributors, and other B2B sellers are finding ways to become “digital disruptors” and overcome the holiday slump. Here are five strategies to help B2B Commerce companies have a very merry 4th Quarter.
When creating or refreshing a Sandbox, Salesforce automatically makes alterations to the Users’ email addresses, to prevent automated emails from being inadvertently sent to individuals. System Administrators however, often need to be exempted from this update to their User records. Typically, a System Administrator wishing to have access to a shared sandbox (UAT or QA, for example) contacts the individual who initiated the refresh/creation to have their email address in that environment manually updated. By leveraging the SandboxPostCopy interface, we can automate this update to keep project velocity from slowing due to the wait time to have the value manually changed.
Dealing with the exporting and importing of data when refreshing sandboxes is an issue that most SFDC orgs wrestle with. In Salesforce B2BCommerce, this entails base migration of three objects relating to configuration of the application, as well as secondary (but still required objects) for Page Labels, Page Sections, Products, Price Lists, and Specs (just to name a few).
While there are a few third-party products out there that offer varying degrees of solutions to this dilemma - I've developed a proof of concept that leverages the Metadata API and Static Resources to allow a configurable solution that can be implemented not only from a typical production-to-sandbox scenario, but from sandbox-to-sandbox or sandbox-to-production.
XCentium offers integration services and components giving CPQ / Cloudcraze projects a head start. The following article by Thomas Wagner, Salesforce B2B Commerce expert and XCentium Practice Director, shows several common use cases that describe how a CPQ or Cloudcraze customer can take advantage of these offerings.