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I started contemplating this after reading the article “After a First Date, Would Your B2B Website Get A Second?” by Laura Ramos, Principal B2B Analyst at Forrester. As a companion blog piece to the recent Forrester report, “B2B Websites Still Fail Our Customer Engagement Test,” she highlights that buyers and B2B Websites are just not finding the right match. In her article, she leverages common analogies between “first date” tips and B2B marketing best practices. This led me to take the same approach by looking at Reddit to see if I could find some additional “first date” synergies that would round this out to a “top ten” best practices list.
The leading B2B digital commerce solution, Insite Software releases new version of InsiteCommerce 4.5.0 with new features. The new features are of great interest to ecommerce users, delivering best-in-class experiences for everyone involved in the complex B2B buying cycle. Read my blog to learn more about this exciting new release.
A seamless checkout process is an important aspect of B2B Commerce. We want the process to be as quick and painless as possible. Any delays will make users think twice about finalizing the order. One way to enhance the process is to preload address books for users at the time of site launch. Most users do not want to retype their Bill To and Ship To addresses at checkout, if that information has already been provided and stored in the system. A simple preloaded address book is a quick win and provides a great user experience in the first step of the checkout process. Below are steps to mass preload address books using existing data in your system.
Don't abandon the process, especially when things get hard. Even when the org in question only has a single CRM license available, there are approaches to ensure process integrity. The temptation can be great to have your team work under a single username, or even worse, a single environment; but there are options, so trust the process!
Communication with customers is an imperative aspect of B2BCommerce. Many organizations have specific customer service teams set aside to handle any issues raised by users of a B2B commerce system. Customer service has several communication channels , among them a live chat feature has been gaining popularity. This is not a chat bot. Those have a place as well, but this post concerns itself with the value added proposition of supporting ones customers via an actual human being. Read this blog for a step by step guide on how to implement Live Agent chat.