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Over a year ago, I wrote a piece on trends driving CPG Commerce Growth that I feel needs to be revisited. The catalyst for circling back on this topic comes from a recent report published by Jumpstart related to the “CPG eCommerce Landscape." My primary theme in the original blogs was three-fold: sell direct, collaborate with retailers and sell via marketplaces. Those recommendations still hold, but Jumpstart’s report highlights through hard facts how CPG brands should optimize these recommendations. Bottomline, they highlighted CPG purchases online have grown 22% since 2017, but most of that growth occurred in 2018. Year-over-year growth in 2019 to date has slowed to around 3%. This pushes a strategy to balance CPG sales for D2C, through retailers, and marketplaces. Let’s give a little context first on what I recommended initially.
Page labels offer us a few ways to accomplish more with handling user-editable content outside of their original design of just localization.
I started contemplating this after reading the article “After a First Date, Would Your B2B Website Get A Second?” by Laura Ramos, Principal B2B Analyst at Forrester. As a companion blog piece to the recent Forrester report, “B2B Websites Still Fail Our Customer Engagement Test,” she highlights that buyers and B2B Websites are just not finding the right match. In her article, she leverages common analogies between “first date” tips and B2B marketing best practices. This led me to take the same approach by looking at Reddit to see if I could find some additional “first date” synergies that would round this out to a “top ten” best practices list.
The leading B2B digital commerce solution, Insite Software releases new version of InsiteCommerce 4.5.0 with new features. The new features are of great interest to ecommerce users, delivering best-in-class experiences for everyone involved in the complex B2B buying cycle. Read my blog to learn more about this exciting new release.
Early in the spring, I attended Salesforce World Tour in Boston and consistently heard from a couple local Salesforce Account Executive that Salesforce Connections is an awesome event for B2B Commerce. As XCentium has been planning for the conference, in parallel, I have been getting reach outs from a variety of other software partners who want to connect next week in Chicago