22 Results for Popular TechnologyB2C eCommerce
Over a year ago, I wrote a piece on trends driving CPG Commerce Growth that I feel needs to be revisited. The catalyst for circling back on this topic comes from a recent report published by Jumpstart related to the “CPG eCommerce Landscape." My primary theme in the original blogs was three-fold: sell direct, collaborate with retailers and sell via marketplaces. Those recommendations still hold, but Jumpstart’s report highlights through hard facts how CPG brands should optimize these recommendations. Bottomline, they highlighted CPG purchases online have grown 22% since 2017, but most of that growth occurred in 2018. Year-over-year growth in 2019 to date has slowed to around 3%. This pushes a strategy to balance CPG sales for D2C, through retailers, and marketplaces. Let’s give a little context first on what I recommended initially.
I started contemplating this after reading the article “After a First Date, Would Your B2B Website Get A Second?” by Laura Ramos, Principal B2B Analyst at Forrester. As a companion blog piece to the recent Forrester report, “B2B Websites Still Fail Our Customer Engagement Test,” she highlights that buyers and B2B Websites are just not finding the right match. In her article, she leverages common analogies between “first date” tips and B2B marketing best practices. This led me to take the same approach by looking at Reddit to see if I could find some additional “first date” synergies that would round this out to a “top ten” best practices list.
In the latest version of Sitecore Experience Commerce 9.1.0, a new feature called Direct Navigation has been introduced which allows users to navigate directly to the commerce categories and products. In this blog post, I will go over the details on how this works…
Companies using Sitecore Experience Commerce for their ecommerce solution continue to benefit greatly from the plugin architecture available. Our team at XCentium continues to create new innovative plugins, extending the functionality and ease of use of Sitecore Experience Commerce for business users. In my blog, I share my latest development - a Stripe payment plugin, which features the first ever capabilities for using ACH Payments with Sitecore Commerce, in addition to multiple other digital currency payments.
With the Subscription Box Industry booming, it is more important than ever for companies is to be able to leverage their ecommerce solution to claim their share of this $2.6 Billion dollar industry. While the additional constant revenue source is appealing to companies, what is ultimately important is to stay relevant by delivering an engaging customer experience, in the channel customers want to be reached. Recognizing this, our XCentium team, led by Director, Kautilya Prasad, decided to create a Subscription Plugin for Sitecore Experience Commerce.