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What if I told you that there is a way to reach millions of users using Sitecore Experience Commerce and Google? Interested? Read on.


We here at XCentium utilized the plugin architecture of Sitecore Experience Commerce to develop a solution that can integrate with Google for Retail.


“Marketing and selling your products are the next big step after your storefront development. A lot of businesses struggle with this step and unfortunately, it can make or break your business. We took it on ourselves to create a solution that can help our customers during this critical phase. With our Google for Retail Plugin, you can reach the hundreds of millions of people shopping each day across our properties including Search, YouTube, the Google Assistant and Maps—and at every stage of the shopping journey” shares John Montes, Senior Sitecore Developer at XCentium.


Sitecore Commerce's strength is in the flexibility to infinitely customize and extend it to meet customer needs.

At XCentium, we lead the way in creating such extensions and customizations.

We have created an AvaTax plugin for version 9.1.0 of Sitecore Commerce.

The plugin can be found on GitHub at:

https://github.com/XCentium/SC-Plugin-Tax-Avalara/tree/SXC910


Sitecore commerce has its own set of indexes called the CatalogScope, OrderScope and CustomerScope. If we want to perform a search on these index, we can use some of the ootb commands. For example, if there is a need to lookup a sellable item entity id by display name, we can query the Solr documents in the CatalogScope index. This blog explains how to make calls to solr from a Sitecore Commerce pipeline block


In last week’s article on What is required to make chatbots succeed?,  I highlighted several implications and recommendations as crucial to how we create a solution that addresses these points. Now in this post I will describe how Sitecore and their ecosystem of partners can take chatbots to where they need to be.


Over a year ago, I wrote a piece on trends driving CPG Commerce Growth that I feel needs to be revisited. The catalyst for circling back on this topic comes from a recent report published by Jumpstart related to the “CPG eCommerce Landscape."  My primary theme in the original blogs was three-fold: sell direct, collaborate with retailers and sell via marketplaces. Those recommendations still hold, but Jumpstart’s report highlights through hard facts how CPG brands should optimize these recommendations. Bottomline, they highlighted CPG purchases online have grown 22% since 2017, but most of that growth occurred in 2018. Year-over-year growth in 2019 to date has slowed to around 3%. This pushes a strategy to balance CPG sales for D2C, through retailers, and marketplaces. Let’s give a little context first on what I recommended initially.


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