About Midland

Midland is a leader in digital printing, paper distribution, packaging solutions and commercial printing, with a commitment to sustainability. As one of the nation’s leading independent paper and packing distributors, Midland Paper’s B2B Commerce portal is now live on Optimizely’s Configured Commerce. 

Challenge

Identifying the imperative for change

Midland Paper found that their current B2B eCommerce platform was limiting their ability to scale and grow with their company. XCentium helped determine that the future of their online sales channel would greatly benefit from making the move to Optimizely’s B2B eCommerce platform – Configured Commerce.  

Midland Paper was also facing the need to update their ERP from Dynamics AX to Dynamics 365. They were looking for a partner who could:

•  - Work collaboratively with their ERP agency to migrate their commerce solution from Ke Commerce to Optimizely while concurrently updating their ERP 
•  - Provide a scalable eCommerce solution on Optimizely 
•  - Seamlessly transition their current customers onto the new platform 
•  - Offer more online self-service events and features than their previous platform 
•  - Achieve a strict 6-month implementation timeframe 

Solution

Pioneering growth in a digital landscape

Midland Paper partnered with XCentium to modernize their B2B website, by deploying on Optimizely Configured Commerce, and integrate all current commerce data into their new website both on time and efficiently. Their new website interacts directly with D365 utilizing modern real-time calls and fluid data transfer technologies.

Key Features

•  - Next-Generation eCommerce Platform: Optimizely Configured Commerce, a modern and scalable platform, paves the way for future growth. 

 - Sophisticated Pricing Structures: The platform adeptly manages complex pricing displays customized by the customer and salesperson.  

 - Granular Inventory Management: Advanced inventory management offers detailed information by warehouse and transport days, empowering role-based user groups. 

 - Real-Time Data Harmony: Seamless integration with the upgraded D365 ERP ensures real-time communication for faster fulfillment and data updates. 

 - Personalized Customer Experience: Tailored navigation and content based on Customer Industry Type foster a personalized experience. 

 - Dynamic Access Controls: Hundreds of Customer/Product restriction groups are meticulously managed alongside corresponding UI display constraints for enhanced security. 

Outcome

Unveiling a powerhouse

We successfully migrated Midland Paper’s eCommerce platform from on-premise servers to Optimizely's cloud-based environment. The modern front-end powered by Optimizely Configured Commerce's Spire transforms the online store, offering a contemporary and user-friendly experience. By enabling real-time communication with D365 to foster a dynamic ecosystem, this allowed faster fulfillment and streamlined data updates, ultimately ensuring a superior customer experience.