About Midland

Midland is a leader in digital printing, paper distribution, packaging solutions, and commercial printing with a strong commitment to sustainability. As one of the nation’s leading independent paper and packaging distributors, Midland has taken a bold step into the future with the launch of its B2B Commerce portal on Optimizely Configured Commerce.

Challenge

Identifying the Imperative for Change

Midland’s legacy B2B eCommerce platform hindered scalability and growth. They recognized that transitioning to a more modern platform would be critical for future success. Additionally, Midland faced the challenge of updating their ERP from Dynamics AX to Dynamics 365.

To achieve their vision, Midland required a partner who could:

• Collaborate with their ERP agency to migrate from Ke Commerce to Optimizely while concurrently updating their ERP.
• Deliver a scalable eCommerce platform with advanced self-service capabilities.
• Ensure seamless customer transition to the new system.
• Complete the implementation within a strict 6-month timeline.

Solution

Pioneering Growth in a Digital Landscape

Midland partnered with XCentium to modernize their B2B website by deploying Optimizely Configured Commerce. This platform was carefully integrated with the new Dynamics 365 ERP, ensuring fluid real-time data communication and efficient processes.

Key Features of the Solution:

• Modern eCommerce Platform: Optimizely Configured Commerce delivers scalability and sets the foundation for long-term growth.
• Advanced Pricing Structures: The platform supports complex, customized pricing displays for customers and sales representatives.
• Granular Inventory Management: Enhanced inventory visibility, including detailed warehouse and transport data, empowers user groups with role-based controls.
• Real-Time Integration: Seamless connectivity between Optimizely and Dynamics 365 enables faster order fulfillment and dynamic data updates.
• Personalized Experiences: Tailored content and navigation based on customer industry types improve engagement and satisfaction.
• Dynamic Access Controls: Robust customer and product restriction management enhances security and ensures precise UI behavior.

Outcome

Unveiling a Powerhouse for Growth

XCentium successfully migrated Midland’s eCommerce platform to Optimizely's cloud-based environment, transforming their online store with a sleek, user-friendly front-end powered by Optimizely Configured Commerce's Spire.

Impact Highlights:

• Enhanced Customer Experience: The new platform provides a contemporary, personalized experience, aligning with customer expectations.
• Real-Time Efficiency: Integration with Dynamics 365 fosters a dynamic ecosystem with faster data updates and streamlined order fulfillment.
• Scalable Infrastructure: The cloud-based environment ensures long-term scalability and operational efficiency.

Through this partnership, Midland is positioned as a powerhouse in the B2B eCommerce space, offering a seamless, modern platform that caters to its customers’ evolving needs while supporting future growth.