Irvine, CA, February 1, 2022 — XCentium, an award-winning digital consultancy, is pleased to announce that FILA is live with an integrated Salesforce ecosystem across its B2B and B2C channels.

FILA was facing a challenge of disconnected experiences between their B2B and B2C platforms. Their existing B2B platform had various limitations, fell short on merchandising, had a slow user adoption, and wasn't optimized for an eCommerce-like experience.

FILA partnered with XCentium to integrate the Salesforce ecosystem and to build out a consistent platform across B2B and B2C. Our partnership enabled FILA with a frictionless experience for consumers and business buyers alike.

"Working with XCentium truly feels like a partnership. It made a huge difference for us and how we've been able to have such success on the platform." - Kathleen Hachmeyer, Director of Technological Innovation at FILA

XCentium was able to deliver and build a site that captures FILA's look and feel and simplifies the complex shopping experience. The new site allowed team members to make changes on the fly, without development or code.

Key Platforms:

- Salesforce

- Salesforce B2B Commerce Cloud

- Mulesoft

- Microsoft D365 ERP

- Jitterbit

- Google Analytics

Salesforce B2B Commerce provided FILA with a flexible and connected commerce experience platform that grows sales and reinvents the buyer experience. Having real-time visibility empowered marketing and sales team to view trends and run relevant promos, in addition to creating segments and personalizing offers based on customer purchases. To know more about this recent launch, check out FILA's Case Study.

About FILA

FlLA is one of the world's most highly respected sports-style brands with a celebrated history in sport and fashion. Today FILA continues to maintain its status in sports-style and to inspire new generations through bold designs that feature a classic aesthetic and its iconic logos.

About XCentium

For over a decade, XCentium has produced award-winning digital experiences while helping clients create value by aligning technology with business objectives. XCentium, Sitecore Partner of the year 2021 (Americas) is known for excellence in delivery, deep technological expertise, and knowledge of the Sitecore suite of products across content, commerce, and experience management.

XCentium's specialties include UX/UI, Digital Strategy, CMS, Commerce, and Managed Services, partnered with best-in-industry technologies, Sitecore, Salesforce, and Optimizely.