In the world of digital marketing, personalization is often touted as a must have, and I do believe in the power of 1:1 relationships. But, too often, the need for content and the time and expense of creating it at scale are obstacles we seem unable to conquer. Of course, with the advent of genAI, this obstacle is shrinking. Translation and personalization at scale are now within reach, and Sitecore provides the tools to make them happen.
The wait is over. With Sitecore’s composable DXP (specifically with XM Cloud CMS, Sitecore Personalize for building personalization rules, and Sitecore Stream GenAI), XCentium can make this real for you.
What is Generative AI for Marketing?
Sitecore Stream is Sitecore’s own flavor of genAI. It uses data that you feed it to create content—whether it's product recommendations, website copy, or tailored messaging—automatically. Then. by analyzing customer behavior, preferences, and past interactions, Sitecore Personalize can match the right content to resonate with different users (and their marketing personas). All of this while maintaining brand consistency (tone of voice) across omnichannel touchpoints.
Why Should You Care?
Scalability: Generative AI can quickly produce personalized content at scale. Imagine automatically updating product descriptions or CTAs for thousands of users without you or your team writing anything.
Consistency: AI ensures your brand tone and voice stays on point, whether your customers are engaging on your website, in an email, or via social media. Omnichannel is enabled by Sitecore XM Cloud’s headless CMS.
Real-time Adaptation: As customers interact with your site, Personalize matches content to reflect their interests, making each experience feel 1:1 and truly giving them what they came for, “plus.”.
What Brands are Doing
- E-commerce sites can generate personalized product recommendations based on past purchases or browsing history.
- Fashion retailers can adapt homepage content to different personas, such as showcasing athleisure wear to one user and formal attire to another.
- Subscription services can tailor content based on usage patterns, creating personalized offers or promotions.
Final Thoughts
Sitecore Composable DXP is a powerful tool for marketers at large consumer brands. It allows you to create personalized, engaging content at scale—without sacrificing quality. If you’re looking to boost your website’s personalization game, stop making excuses and start making relationships. Let XCentium help. We are experts in all the tools mentioned here.