Sitecore Stream: An Overview

What is Sitecore Stream

Sitecore Stream is an add-on offering from Sitecore that adds Generative AI capabilities into Sitecore’s existing products – both composable products (XM Cloud, Content Hub, Order Cloud) and traditional DXP products (XP/XM CMS). It is an add-on product as Sitecore Stream is not a standalone product but works along with existing Sitecore products.

Key Features and Capabilities of Sitecore Stream

1. Private AI model

• Advanced Technology Foundation: Stream is based on OpenAI’s GPT-4 multimodal large language model (LLM) and Contrastive Language-Image Pretraining (CLIP) deep learning model that can tag images.
• Data Privacy: Sitecore has taken the models and grounded them with synthesized data, so no customer or public domain data is included in Stream and Stream has been baseline trained using artificially generated data.
• Customer-Centric Training: Next Sitecore is offering Stream as a private model, meaning any customer brand data used for training Stream stays with the customer and not used to train other models or core Stream product.

2. Brand Aware

• The very first thing customers will need to do is train their Stream model using their own brand assets – images, guidelines, content, and briefs.
• This training ensures the model aligns with and reinforces the brand’s unique identity, tone, and guidelines.

3. Generative Copilots

• Once Stream has been trained on customer brand data, it offers generative copilots for helping marketing generate assets, content, brand kits, brand guidelines, campaign briefs, content and assets for experience, etc.

4. AI Skills

• Stream also ships with AI skills. Some of the skills Sitecore mentions include
• Visual and deep AI search in DAM
• Generating insights from CDP for decision-making
• Hypotheses generation from Personalization engine

5. Orchestration

• Stream provides an orchestration layer to unify Sitecore products into marketing workflows and add Gen AI capabilities to it.

Sitecore Stream – limitless possibilities

Sitecore Stream is designed to amplify the potential of Sitecore’s existing product suite, enabling businesses to achieve more with fewer resources.

Sitecore Stream can be applied to any industry/use cases that have following needs/characteristics:

• Multiple Personas or Buyer Profiles: Supporting diverse audience needs.
• Personalized Content Creation: Tailoring content for different customer segments or life-cycle stages.
• Extensive Asset Libraries: Managing large catalogs with multi-format requirements.
• Campaign-Specific Needs: Generating unique content and assets aligned with campaign life cycles.
• Brand Consistency: Ensuring adherence to brand tone and guidelines across large-scale content generation.
• Personalization at Scale: Delivering tailored experiences, assets, and content.

Industries Best Suited for Sitecore Stream

Industries that align well with these needs include:

• Home Builders & Real Estate
• Financial Services
• Legal and Professional Services
• Travel & Hospitality
• Consumer Goods
• Retail & Apparel

By integrating Sitecore Stream, businesses across these industries can unlock new levels of efficiency, creativity, and customer engagement.