The Future of Marketing Operations Has Arrived: Discover SitecoreAI

There's no doubt - modern marketing has never been more complex. Between managing campaigns, aligning teams, keeping up with content demands, and proving ROI, it often feels like the work never stops.

As a Dane, this doesn’t work for me, as it leaves too little time for ‘Hygge’. So, what if the platform we use could finally work ‘for’ us - intelligently connecting our content, our data, and our tools to make our teams faster, more creative, and more effective?

That’s exactly what SitecoreAI delivers.

Unified. Open. Agentic. - The New Marketing Operating System

SitecoreAI brings together everything marketing teams need - content creation, personalisation, analytics, automation, and delivery - into one unified, cloud-native ‘composed’ platform powered by AI.

Even in 2025, working with customers, I often see that the process of making a strategic initiative in marketing, to executing it with content, assets, campaigns etc. remains far from simple. In some cases, so complex that it takes too long or becomes disconnected. With SitecoreAI we can manage that whole process in one place, ensuring everyone knows exactly what to do and that they have the tools to do it. No more sending Word documents to colleagues for approval before entering the content into the CMS.

SitecoreAI is designed to eliminate silos, accelerate execution, and give your team real-time intelligence to make day-to-day work smarter.

It’s been labelled the agentic era, where intelligent digital teammates - AI agents - help us and our teams plan, act, and adapt at speed.

AI Agents That Work Like Your Best Team Members

At the core of SitecoreAI are intelligent agents - purpose-built digital coworkers that take on time-consuming, repetitive tasks so your people can focus on strategy and creativity.

Some examples below, In Agentic Studio, you can:

• Set up your human team and assign tasks relevant specifically for them and give them access to the AI tools they need.

• Automate everyday marketing operations like campaign setup, translation, and audience segmentation - all without code.

• Coordinate complex workflows that continuously learn from campaign results.

• Integrate with your existing martech stack for seamless execution across every channel.

Whether it’s creating SEO-optimised blog content, enriching customer data, or personalising experiences for each segment, the new agents are always on, always learning, and always ready.

Speed, Scale, and Simplicity for Every Marketing Operation

Brands need to move faster than ever - and SitecoreAI gives you the tools to do just that.

• Design Studio allows you to test and refine digital components in real time without disrupting live content – including when you work with XCentium as your Sitecore support agency, we can use the design studio to work with you, using real content, but without disrupting the day-to-day.
• Instant Publishing lets you launch coordinated global campaigns with AI-assisted validation - no bottlenecks, no delays.
• Translation tools let you roll out localised experiences across markets in just a few clicks.

This provides operational agility - one connected workspace that reduces friction and boosts delivery speed across teams, regions, and channels.

Where Brand Control Meets Creative Freedom

Maintaining brand consistency at scale is a constant balancing act. SitecoreAI makes it simple, and importantly, policeable.

With Brand Kits and the Brand Assistant built into Content Hub, your AI understands your tone, your visuals, and your compliance rules. Every piece of content - from a campaign brief to a headline - aligns perfectly with your brand.

You and your team can brainstorm ideas, create structured briefs, and generate on-brand assets instantly. No guesswork, no governance headaches - just human creativity empowered by the speed, governance and features SitecoreAI offers.

A Smarter Way to Manage and Optimise Content

SitecoreAI focuses on streamlining your content lifecycle with features built for operational leaders:
• Bulk editing and metadata enrichment save hours of manual updates, and we do not miss having to update metadata for hundreds or thousands of assets manually.
• Submission validation ensures every asset meets publishing requirements before it goes live.
• Asset analytics provide real-time insight into performance by country, channel, or device - giving you the data to improve campaign impact on the fly.

So what you get is a platform that not only helps you produce and translate content at scale, but it also helps you manage, measure, and continuously optimise it.

A Platform That Grows with You

For marketing leaders who bridge creative strategy and operational execution, scalability and flexibility matter.

SitecoreAI was built to evolve with your business:
• App Studio lets you or your partners build custom apps and AI agents that fit your specific workflows.
• Marketplace gives you immediate access to new tools and capabilities - no IT queue required.
• Agent API provides unified access to Sitecore’s power, helping your teams build faster, smarter, and safer.

This is a platform that grows with your vision - not against it.

Why Now Is the Moment to Connect

What we do is moving into an AI-first era. The brands that act now - the ones that harness intelligence to connect data, content, and creativity - will surely be the successful ones.

SitecoreAI can help your marketing operation: