Overview

Since its founding in 1980, AMGEN has grown into one of the world’s leading independent biotechnology companies, touching the lives of millions of patients globally. Managing multiple brands across numerous countries, AMGEN is dedicated to delivering innovative medicines, driving transformative research, and maintaining excellence in biomanufacturing.

The Challenge: Unifying a Global Presence

AMGEN faced a complex challenge: how to seamlessly unify five distinct brands under a single, cohesive digital platform while maintaining compliance with stringent FDA, MAC, and ADA regulations. In addition, they needed a scalable, secure solution to support their innovative products and ensure smooth management of their cloud services.

The stakes were high: AMGEN’s website had to serve as a critical tool for educating healthcare providers, engaging patients, and enabling real-time marketing decision-making—all while maintaining regulatory compliance and adhering to global best practices.

The Solution: Personalized Experiences at Scale

To address these challenges, AMGEN partnered with XCentium to revolutionize their digital platform. Together, we created a website that exceeds expectations by offering:

• Personalized Experiences at Scale: Tailored content and seamless navigation for diverse audiences, from doctors to patients.
• Real-Time Marketing Insights: Powerful data integration tools for informed, rapid decision-making.
• 24/7 Security and Scalability: AWS-powered infrastructure ensuring unmatched reliability and global reach.

Innovations Delivered

XCentium deployed cutting-edge solutions to align AMGEN’s digital presence with its visionary goals:

• Unified Digital Platform: Utilizing Helix architecture, we ensured consistency and scalability across all five brands while adhering to global best practices.
• Sitecore 9 Upgrade: Enabled the delivery of highly relevant, data-driven customer experiences, empowering marketers with actionable insights in real time.
• Video Integration with Brightcove: Built an enterprise-grade video library to engage and educate AMGEN’s global audience.
• Streamlined Deployment and Regulatory Compliance: Developed a branching strategy allowing for multiple deployments per month and an accelerated MAC regulatory review process, ensuring efficiency and compliance.
• FDA-Approved Patient Portal: Designed and launched Aimovig, a secure, custom portal offering patients access to critical resources and tools, meeting the highest regulatory standards.

The Outcome: A Unified, Future-Ready Platform

AMGEN’s new website not only unified its brands but also delivered a transformative digital experience that drives innovation, education, and engagement:

• Enhanced Customer Experiences: A personalized, intuitive platform that meets the needs of diverse audiences.
• Marketing Empowerment: Real-time insights allow for data-driven decisions, increasing marketing efficiency and ROI.
• Global Scalability: Robust AWS infrastructure ensures security and scalability to support AMGEN’s growth.
• Regulatory Excellence: Streamlined compliance processes ensure seamless adherence to FDA, MAC, and ADA standards.

By combining technical expertise with strategic innovation, XCentium empowered AMGEN to amplify its mission of educating doctors and patients worldwide—solidifying its leadership in biotechnology while paving the way for continued growth and innovation.