Overview

Founded in 1964 by a group of veterinary surgeons, Centaur Services has grown to become one of the UK’s leading veterinary wholesalers. Supplying over 22,000 veterinary medicines and ancillary products to more than 1,200 veterinary practices, Centaur Services leverages its deep industry expertise to support veterinary practices across the UK.

Challenge: Serving B2B Clients

Centaur's vision centered around creating value-added services to support veterinary practices while optimizing its supply distribution business. To realize this vision, Centaur faced several challenges:

• Modernizing the Customer Experience: Their existing website and systems lacked the modern features necessary to attract and retain customers.
• Efficient Content Management: The ability to update marketing and promotional materials in real-time was essential to drive customer engagement.
• Digital Enablement for Growth: Centaur needed a robust B2B eCommerce platform to unify their core business systems, improve operational efficiency, and scale with customer demands.

Solution: Delivering an Enhanced Digital Experience

Centaur partnered with XCentium to implement InsiteCommerce, a leading B2B eCommerce software. The collaboration involved designing and developing a customer-facing CMS and B2B eCommerce portal, resulting in a seamless, modernized online presence.

Key elements of the solution included:

1. InsiteCommerce Integration: The powerful Commerce Engine provided Centaur with comprehensive digital capabilities, enabling them to run their entire business online with cloud-based scalability.
2. Custom Content Templates: XCentium created easily editable templates to allow Centaur’s team to update marketing and promotional content in real-time, ensuring their website remained dynamic and engaging.
3. Enhanced Customer Portal: The B2B eCommerce portal became a central hub for customers, suppliers, and prospective employees, delivering intuitive navigation, personalized content, and value-added services.

Outcome: Unified Systems, Streamlined Operations

The implementation of InsiteCommerce and the modernized website design achieved remarkable outcomes for Centaur:

1. Optimized Customer Experience: The new website’s refreshed design and enhanced functionality attracted new customers while retaining existing ones.
2. Scalable Cloud-Based Solution: InsiteCommerce’s cloud architecture ensured scalability to meet growing business demands seamlessly.
3. Improved Content Management: Real-time updates to marketing and promotions empowered Centaur to engage customers with relevant and timely offers.
4. Efficient Stock Management: By integrating innovative technology, Centaur enhanced stock management and delivery processes, ensuring veterinary practices received the products they needed when and where they needed them.

Impact: Enabling Centaur's Vision

The modernized B2B eCommerce portal has become instrumental in enabling Centaur to deliver on its mission of helping veterinary practices grow and prosper. The solution ensures exceptional service by combining over 50 years of industry expertise with cutting-edge digital technology.

Centaur's portal now serves as a foundation for:

• Presenting new content and services to customers.
• Supporting the efficiency and profitability of veterinary practices.
• Attracting prospective customers, suppliers, and future employees to Centaur.