Overview

Dornbracht is a leading specialist in premium designer fittings and accessories for bathrooms, spas, and kitchens. Established in Germany in 1950, Dornbracht quickly became known internationally for its timeless designs and innovative products, offering an exceptional blend of craftsmanship and luxury.

Challenge: Helping Dornbracht Enrich Lives

Dornbracht faced the challenge of creating a digital platform that would match its brand values of luxury, quality, and innovation while serving its international customer base. Mid-project, Dornbracht turned to XCentium for help, trusting them to deliver a high-quality digital experience that aligned with their vision. The challenge involved:

• Serving customers across 24 countries with content in 5 languages.
• Managing a complex catalog of over 8,000 products in a seamless, user-friendly interface.
• Enhancing demand generation through efficient CRM integration.

Solution: Delivering Excellence with Sitecore

XCentium leveraged Sitecore XP to build a sleek and scalable solution for Dornbracht’s global presence. Key aspects of the solution included:

1. Custom Sitecore XP Modules:

• Over 20 custom Sitecore XP modules were developed to handle Dornbracht’s complex needs, offering tailored functionality that was both scalable and adaptable to different regions and languages.

1. Integration with Salesforce CRM:

• Sitecore forms were seamlessly integrated with Salesforce CRM, enhancing demand generation and streamlining customer data collection.

1. Oracle’s Product Data Hub:

• Dornbracht’s extensive catalog of over 8,000 products was managed efficiently through Oracle’s Product Data Hub, ensuring a centralized, up-to-date catalog across all regions.

1. Akamai Intelligent Edge Platform:

• Content delivery was optimized using Akamai’s Intelligent Edge Platform, improving site performance and load times globally.

1. Google Maps Integration for Showroom Finder:

• A Google Maps integration was added to the showroom finder, helping customers easily locate Dornbracht’s showrooms in their local area.

Outcome: Experiencing Luxury with Sitecore

The result of Dornbracht’s partnership with XCentium was a fully optimized, multilingual, and regionally tailored website that showcased the luxury and craftsmanship of its products while offering an exceptional customer experience. The new solution featured:

• On-Time and On-Budget Delivery:
  The project was completed successfully within the stipulated timeline and budget, ensuring the solution met Dornbracht’s high standards.
• Expanded Functionality:
  The new site offered enhanced features like:
• A wish list for customers to save their favorite products.
• A language switch for translations across 5 languages.
• Product bundling capabilities, allowing users to create their ideal design.
• The ability to run regional promotions based on location and market trends.
• SEO Optimization:
  The site was SEO-optimized with features like tagging, schema, breadcrumbs, Href language tags, and product syntax, ensuring better visibility on search engines.
• Showroom Locator:
  The integration with Google Maps allowed customers to easily find local showrooms, providing an enhanced user experience and supporting offline sales.
• Content Management Ease:
  Content authors could now quickly create and manage content across all regions and languages, ensuring consistency and efficiency in content updates.

The new Dornbracht website successfully elevated the brand’s digital presence, delivering a luxury experience online that mirrors the brand's high-quality, timeless products. The solution increased user engagement, drove demand, and allowed Dornbracht to expand its reach across multiple markets while keeping content tailored to local needs.

This collaboration with XCentium enabled Dornbracht to continue setting the standard for digital innovation and luxury in the industry.