About Kuraray

Kuraray America, Inc. is a global leader in the production of specialty chemicals, fibers, resins, and films. Dedicated to innovation, Kuraray leverages pioneering technologies to improve the environment and enhance the quality of life worldwide.

Challenge

Delivering a Robust B2B Commerce Platform

Kuraray sought a scalable eCommerce solution that could simplify their complex B2B processes while enabling customers to self-serve digitally. They partnered with XCentium for their proven expertise in implementing B2B eCommerce solutions for manufacturers across the country.

Solution

Implementing Episerver B2B Commerce Cloud

XCentium implemented Episerver (now Optimizely) B2B Commerce Cloud to address Kuraray's unique business needs. The platform offers:

• Intuitive User Experience: Simplified navigation and seamless self-service for B2B customers.
• Scalable SaaS Capabilities: A robust out-of-the-box solution requiring minimal customizations.
• Continuous Updates: New features automatically applied to the cloud environment, ensuring the platform evolves with business growth.

Outcome

Solving Business Complexities

The adoption of Optimizely's B2B Commerce Cloud enabled Kuraray to:

• Streamline Operations: Simplify complex workflows and processes inherent in B2B commerce.
• Adapt to Growth: Leverage a scalable, always up-to-date platform to support future business expansion.
• Enhance Customer Satisfaction: Deliver a self-service portal that meets the demands of modern B2B buyers.

By partnering with XCentium, Kuraray now operates a cutting-edge eCommerce solution designed to support their mission of innovation and global impact.