About Midland

Midland is a leader in digital printing, paper distribution, packaging solutions, and commercial printing with a strong commitment to sustainability. As one of the nation’s leading independent paper and packaging distributors, Midland has taken a bold step into the future with the launch of its B2B Commerce portal on Optimizely Configured Commerce.

Challenge: Identifying the Imperative for Change

Midland’s legacy B2B eCommerce platform hindered scalability and growth. They recognized that transitioning to a more modern platform would be critical for future success. Additionally, Midland faced the challenge of updating their ERP from Dynamics AX to Dynamics 365.
 

To achieve their vision, Midland required a partner who could:

- Collaborate with their ERP agency to migrate from Ke Commerce to Optimizely while concurrently updating their ERP.

- Deliver a scalable eCommerce platform with advanced self-service capabilities.

- Ensure seamless customer transition to the new system.

- Complete the implementation within a strict 6-month timeline.

Solution: Pioneering Growth in a Digital Landscape

Midland partnered with XCentium to modernize their B2B website by deploying Optimizely Configured Commerce. This platform was carefully integrated with the new Dynamics 365 ERP, ensuring fluid real-time data communication and efficient processes.
 

Key Features of the Solution:
 

Modern eCommerce Platform: Optimizely Configured Commerce delivers scalability and sets the foundation for long-term growth.
 

Advanced Pricing Structures: The platform supports complex, customized pricing displays for customers and sales representatives.
 

Granular Inventory Management: Enhanced inventory visibility, including detailed warehouse and transport data, empowers user groups with role-based controls.
 

Real-Time Integration: Seamless connectivity between Optimizely and Dynamics 365 enables faster order fulfillment and dynamic data updates.
 

Personalized Experiences: Tailored content and navigation based on customer industry types improve engagement and satisfaction.
 

Dynamic Access Controls: Robust customer and product restriction management enhances security and ensures precise UI behavior.

Outcome: Unveiling a Powerhouse for Growth

XCentium successfully migrated Midland’s eCommerce platform to Optimizely's cloud-based environment, transforming their online store with a sleek, user-friendly front-end powered by Optimizely Configured Commerce's Spire.
 

Impact Highlights:
 

Enhanced Customer Experience: The new platform provides a contemporary, personalized experience, aligning with customer expectations.
 

Real-Time Efficiency: Integration with Dynamics 365 fosters a dynamic ecosystem with faster data updates and streamlined order fulfillment.
 

Scalable Infrastructure: The cloud-based environment ensures long-term scalability and operational efficiency.
 

Through this partnership, Midland is positioned as a powerhouse in the B2B eCommerce space, offering a seamless, modern platform that caters to its customers’ evolving needs while supporting future growth.

 

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