SUCCESS STORY

Pace Supply

Dedication to the ultimate B2B customer experience drives Pace Supply to reenvision their website and become an award-winning website for "Best In Industry Customer Experience"


About PACE Supply

PACE Supply is an employee-owned plumbing wholesale supply company with a presence across Northern California, Central Valley, and Hawaii. Established in 1994, PACE Supply is a premier distributor of a wide range of plumbing, hydronics, fire protection, water treatment, and related products. In addition to their vast catalog, they operate several decorative plumbing showrooms to serve their clients’ needs.

Solution

Revamping the B2B Experience

PACE Supply partnered with XCentium to revamp their digital experience, focusing on delivering a sleek, modern, and intuitive interface for their B2B customers. The goal was to create an experience that closely resembled a B2C shopping journey while accommodating the complexity of B2B purchasing.

Key aspects of the solution:

  • B2B to B2C Workflow Transformation: Identifying key strategies to streamline the buying process, making it simpler and more efficient while maintaining the intricacies of B2B transactions.
  • Intuitive Experience: Delivered a platform that allowed B2B buyers to quickly find, order, and manage products, cutting down the time spent on complex purchasing tasks.

Outcome

Making Complex Transactions Simple

With the new website, PACE Supply has provided its B2B customers with an outstanding user experience that simplifies traditionally complex tasks. Key highlights include:

  • Real-Time Inventory Availability: Customers can see up-to-date inventory levels at both local branches and the PACE network level, helping them decide whether to pick up items locally or have them shipped to a job site.
  • Instant Access to Key Data: Customers can view real-time pricing, order history, and other important data on demand, improving decision-making and efficiency.
  • Efficient Ordering Capabilities: The site allows for easy ordering with features like quick order, reordering, and customer catalogs, which are intuitive and easy to use.
  • Excel Spreadsheet Uploads: Customers can upload bulk orders via Excel, saving valuable time compared to manually entering individual items or parsing reorder lists.

These new capabilities have made the PACE Supply website an indispensable tool for B2B buyers, enabling them to quickly place orders, retrieve important information, and get back to their work. As a result, PACE Supply has elevated the B2B buying experience to new levels of convenience and efficiency.


We started our ecommerce replatforming effort 3 years ago, with our main goal to enhance customer experience. With that focus, we ensured we were getting accurate data by implementing a PIM before working with XCentium to help us replatform with Optimizely B2B Commerce Cloud. We then spent 6 months testing the product with customers to ensure satisfaction. Even though we just launched, we have already seen a dramatic uptick in online customer engagement. We are incredibly excited for the future and how our ecommerce solution will help us serve our customers.


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Anthony Marlow, Director of eCommerce