Sam is a Digital Strategist with 12+ years of experience guiding digital transformation for brands of all sizes and verticals. Sam is a Sitecore Strategy MVP and focuses on developing custom strategic roadmaps.

George Haeger is a Commerce Director at XCentium with over 20 years of expertise in architecting and delivering enterprise-grade digital commerce solutions for manufacturing, finance, and CPG organizations. He has led cross‑functional teams in the successful rollout of SaaS‑based platforms— streamlining iterative deliveries, optimizing real time personalized pricing, and enhancing customer experiences—for clients including General Mills, Regal Rexnord, Brady Corporation, Gojo and Cracker Barrel. By combining deep industry insight with best‑of‑breed technology, George empowers companies to boost revenue, improve operational efficiency and achieve lasting competitive advantage.

Sue boasts over two decades of experience in both the MarTech and SaaS space. Known for fostering collaboration, strategic thinking, and long-lasting client relationships, she has a wide range of industry experience including financial, retail, healthcare, manufacturing and more.

Tom brings deep retail and manufacturing experience, helping brands like 3M, General Mills, Purina, and Jack Link’s lead customer-focused digital transformation. Known for his strategic mindset and practical approach, he’s a trusted guide through complex change. Based in Minnesota, Tom’s as skilled at landing clients as he is landing trophy fish.