Connections 2025

Events

Connections 2025

Join XCentium at Connections 2025 to discover how to break through the barriers holding brands back from personalization at scale.

Session info

Transforming Commerce & CX: Funko, New Balance & Salon Service Group Cases

Discover how Funko, New Balance, and Salon Services Group revolutionized customer experience with Salesforce Multi-Cloud—driving revenue growth through Commerce, Service, and Marketing automation.

Unified Commerce: How Funko streamlined B2C and B2B experiences with Salesforce Commerce and Order Management.
Smarter Marketing: How New Balance drives personalized campaigns at scale using Marketing Cloud and Data Cloud.
Connected Service: How Salon Services Group empowers agents and boosts loyalty with Service Cloud and Agentforce.
Multi-Cloud Integration: See the power of Salesforce clouds working together to deliver seamless, scalable CX.
Real Business Impact: Understand how these innovations translate to measurable revenue growth and customer satisfaction.

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Connect with the team

Molly MacDougall

Molly brings over 25 years of experience in digital transformation across several industries and platforms and has led Digital Commerce and Customer 360 initiatives at clients like Ralph Lauren, Funko, WeatherTech, Theory, Borderfree, and Amazon.

Prabhu Anbananthan

Vice President, Digital Delivery

Prabhu brings 15+ years of software development experience building scalable and optimized solutions on multiple technology platforms. Most notably he held various positions at Sony where his team developed enterprise systems (both B2B and B2C) to launch and operate next-generation video formats and digital movie redemption systems. One of his projects - a digital audio dubbing system - received a Scientific and Technical award from the Academy of Motion Picture Arts and Sciences.

Thomas Wagner

Vice President, Commerce

Thomas has been involved with enterprise software development for over 25 years. From building a custom ERP used in the production of the International Space Station, to managing web teams at Symantec, handling security software for 30 million customers. Thomas is the Salesforce Practice Lead at XCentium concentrating on B2B Commerce.

Tom Shock

Sales Director

Tom brings deep retail and manufacturing experience, helping brands like 3M, General Mills, Purina, and Jack Link’s lead customer-focused digital transformation. Known for his strategic mindset and practical approach, he’s a trusted guide through complex change. Based in Minnesota, Tom’s as skilled at landing clients as he is landing trophy fish.