Connections 2025
Join XCentium at Connections 2025 to discover how to break through the barriers holding brands back from personalization at scale.
Session info
Transforming Commerce & CX: Funko, New Balance & Salon Service Group Cases
Discover how Funko, New Balance, and Salon Services Group revolutionized customer experience with Salesforce Multi-Cloud—driving revenue growth through Commerce, Service, and Marketing automation.
Unified Commerce
How Funko streamlined B2C and B2B experiences with Salesforce Commerce and Order Management.
Smarter Marketing
How New Balance drives personalized campaigns at scale using Marketing Cloud and Data Cloud.
Connected Service
How Salon Services Group empowers agents and boosts loyalty with Service Cloud and Agentforce.
Multi-Cloud Integration
See the power of Salesforce clouds working together to deliver seamless, scalable CX.
Real Business Impact
- Understand how these innovations translate to measurable revenue growth and customer satisfaction.
Connect with the team
Molly MacDougall
VP
Molly brings over 25 years of experience in digital transformation across several industries and platforms and has led Digital Commerce and Customer 360 initiatives at clients like Ralph Lauren, Funko, WeatherTech, Theory, Borderfree, and Amazon.
Prabhu Anbananthan
Vice President, Digital Delivery
Prabhu brings 15+ years of software development experience building scalable and optimized solutions on multiple technology platforms. Most notably he held various positions at Sony where his team developed enterprise systems (both B2B and B2C) to launch and operate next-generation video formats and digital movie redemption systems. One of his projects - a digital audio dubbing system - received a Scientific and Technical award from the Academy of Motion Picture Arts and Sciences.
Thomas Wagner
Vice President, Commerce & GenAI Practice Lead
Thomas Wagner has more than 25 years of experience in enterprise software development and digital transformation. From architecting a custom ERP system used in the production of the International Space Station to leading global web initiatives at Symantec supporting over 30 million customers, Thomas has consistently worked at the intersection of innovation and scale. As Vice President of Commerce and GenAI Practice Lead at XCentium, Thomas applies generative AI to modernize digital commerce. He drives initiatives combining Salesforce B2B Commerce, Data Cloud, and AI architectures to deliver intelligent personalization, automation, and real-time decisioning across multi-cloud ecosystems.
Tom Shock
Sales Director
Tom brings deep retail and manufacturing experience, helping brands like 3M, General Mills, Purina, and Jack Link’s lead customer-focused digital transformation. Known for his strategic mindset and practical approach, he’s a trusted guide through complex change. Based in Minnesota, Tom’s as skilled at landing clients as he is landing trophy fish.