Digital Marketing for Financial Services
Smarter Digital. Safer Experiences. Scalable Growth.
October 8 - 9, 2025 | Chicago
Shaping What’s Next: How AI and Composable Tech Unlock Creativity and Strategy
Marketing in financial services is changing fast. AI and composable tools are giving marketers the space to focus on what matters most — creativity, strategy, and meaningful customer engagement.
Join XCentium to explore how leading marketing teams are using modern digital frameworks to move faster, stay compliant, and elevate the customer experience.
Who It’s For
Marketing leaders ready to empower their teams to work smarter, embrace innovation, and unlock creativity through AI-driven strategies.
Why Attend
✅Refocus your team’s time on creativity and strategy
✅ Discover how AI supports smarter, faster marketing decisions
✅ Learn from real examples of marketing innovation in financial services
Connect with us in Chicago
Samantha Goble
Vice President, Digital
Sam Goble is a digital strategist with more than 25 years of experience guiding digital transformation for brands across industries. A former educator, she specializes in helping teams leverage marketing technology to optimize customer journeys through personalization and analytics. Sam is a Sitecore Strategy MVP and focuses on developing strategic roadmaps that help clients achieve their digital goals.
Tom Shock
Sales Director
Tom brings deep retail and manufacturing experience, helping brands like 3M, General Mills, Purina, and Jack Link’s lead customer-focused digital transformation. Known for his strategic mindset and practical approach, he’s a trusted guide through complex change. Based in Minnesota, Tom’s as skilled at landing clients as he is landing trophy fish.