Digital Marketing for Financial Services
Smarter Digital. Safer Experiences. Scalable Growth.
October 8 - 9, 2025 | Chicago
Shaping What’s Next: How AI and Composable Tech Unlock Creativity and Strategy
Marketing in financial services is changing fast. AI and composable tools are giving marketers the space to focus on what matters most — creativity, strategy, and meaningful customer engagement.
Join XCentium to explore how leading marketing teams are using modern digital frameworks to move faster, stay compliant, and elevate the customer experience.
Who It’s For
Marketing leaders ready to empower their teams to work smarter, embrace innovation, and unlock creativity through AI-driven strategies.
Why Attend
✅Refocus your team’s time on creativity and strategy
✅ Discover how AI supports smarter, faster marketing decisions
✅ Learn from real examples of marketing innovation in financial services
Connect with us in Chicago
Samantha Goble
VP, Digital
Sam is a Digital Strategist with 15+ years of experience guiding digital transformation for brands of all sizes and verticals. A former educator, her strength is in utilizing great communication to empower our client's teams, helping them leverage their Marketing Technology to optimize customer journeys through personalization and analytics measurement. Sam focuses on developing custom strategic roadmaps to help clients modernize their marketing and content operations.
Tom Shock
Sales Director
Tom brings deep retail and manufacturing experience, helping brands like 3M, General Mills, Purina, and Jack Link’s lead customer-focused digital transformation. Known for his strategic mindset and practical approach, he’s a trusted guide through complex change. Based in Minnesota, Tom’s as skilled at landing clients as he is landing trophy fish.