Opticon 2025
Power Smarter Personalization with Strategy, UX, and Tech That Scales
Sept 10 2025 | NYC
Let’s Elevate What Your Platform Can Do
Opticon brings together the leaders in digital experimentation and personalization - and we’re excited to be part of it. Whether you’re using Optimizely for content, commerce, or experimentation, we help teams unlock its full potential through smart strategy, user-first design, and technical excellence.
Let’s meet in San Diego to explore how we can help you test, personalize, and optimize with confidence.
What to Expect in a 20-Minute Meeting
✅ A conversation tailored to your current goals or pain points
✅ Insights on experimentation best practices and personalization at scale
✅ Real-world examples of work we've done with platforms like Optimizely, Contentful, Salesforce, and more
✅ Ideas and recommendations you can take back to your team
Connect with us at Opticon
Samantha Goble
VP, Digital
Sam is a Digital Strategist with 12+ years of experience guiding digital transformation for brands of all sizes and verticals. A former educator, her strength is in utilizing great communication to empower our client's teams, helping them leverage their Marketing Technology to optimize customer journeys through personalization and analytics measurement. Sam is a Sitecore Strategy MVP and focuses on developing custom strategic roadmaps to help clients achieve their digital goals.