Opticon 2025
Power Smarter Personalization with Strategy, UX, and Tech That Scales
Sept 10-11 2025 | NYC
Elevate Your Platform: Empower Your Team
Opticon brings together leaders in digital experimentation and personalization - and we’re proud to sponsor and lead a pop up workshop. Meet our expert team to learn where Opal and AI can benefit your company and hear about our customer success stories.
Let’s meet in New York to explore how we can help you test, personalize, and optimize with confidence.
Hands-on Opal & SaaS CMS Workshop
Tired of digital and AI theory? Join us for a hands-on session built for marketers and developers.
Led by XCentium Lead Architect Brian Henderson and Optimizely Product Leads, you’ll get direct access to:
- SaaS CMS
- Content Marketing Platform (CMP)
- Experimentation
- Opal
See a full-cycle campaign powered by Opal and experience what an AI-forward digital experience platform can do for your business.
Register today to secure your spot and get access to the tools that are shaping the future of digital.
Time: 11am-1pm ET
Location: Convene
810 7th Ave.
Room: Battery Park Hub
Connect with us at Opticon
Samantha Goble
Vice President, Digital
Sam Goble is a digital strategist with more than 25 years of experience guiding digital transformation for brands across industries. A former educator, she specializes in helping teams leverage marketing technology to optimize customer journeys through personalization and analytics. Sam is a Sitecore Strategy MVP and focuses on developing strategic roadmaps that help clients achieve their digital goals.
Sue Nunez
Sales Director
Sue boasts over two decades of experience in both the MarTech and SaaS space. Known for fostering collaboration, strategic thinking, and long-lasting client relationships, she has a wide range of industry experience including financial, retail, healthcare, manufacturing and more.