About Russell Investments

Russell Investments is a global asset management firm, providing multi-asset solutions to institutional investors, financial advisors, and individuals, all guided by personalized investment advice. They offer a broad range of investment strategies designed to help clients achieve their financial goals.

Problem

Complexity in Managing a Global Digital Presence

As a global leader in asset management, Russell Investments needed to address the challenges of delivering consistent, personalized digital experiences across 17 regions. The existing digital infrastructure struggled to provide:

• Consistency: A unified brand and experience across regional websites.
• Efficiency: A centralized system for managing content and updates.
• Personalization: The ability to deliver tailored content based on user data and preferences.

The firm required a scalable, efficient solution that would simplify content management while meeting the diverse needs of their global audience.

Solution

A Unified, Personalized Digital Experience Using Sitecore

Russell Investments partnered with XCentium to create a centralized platform powered by Sitecore, addressing their global challenges. The solution included:

• Centralized Content Management: Implemented a single platform to manage and update content for all regions, ensuring consistency across the website.
• Custom Integrated Solution: XCentium worked with Sitecore to integrate multiple third-party and homegrown solutions, developing a personalized “One Russell” experience.
• Personalization: Leveraging Sitecore’s powerful personalization engine, the site now delivers customized content, from account information to tailored investment resources, for each individual user.

Outcome

Improved Efficiency and Personalized User Experience

With the new Sitecore-powered solution, Russell Investments achieved:

• Global Consistency: A unified digital presence that provides a consistent brand experience across 17 regions.
• Increased Efficiency: A centralized platform that simplifies content updates and management, reducing operational costs.
• Enhanced Personalization: Personalized content tailored to users' preferences, improving engagement and helping clients meet their financial goals more effectively.

This implementation has allowed Russell Investments to streamline their global digital operations while delivering a more engaging and tailored experience for their users.