About Sky River Casino

Sky River Casino, a rapidly growing entertainment hub in Sacramento, opened its doors in August 2022. Known for its diverse gaming offerings, exceptional dining experiences, and vibrant atmosphere, the casino hosts weekly live events, music shows, and various entertainment programs that keep visitors coming back for more.

Challenge

Outdated Website and Limited Engagement Features

Sky River Casino’s previous website was basic and outdated, unable to engage its expanding audience or reflect the modern, dynamic experience the casino offered in person. The existing design lacked the advanced features necessary to provide a seamless and attractive user experience. The casino wanted a full digital overhaul to create a sleek, efficient design that could engage customers, provide essential information, and showcase the casino’s offerings in a visually appealing manner. Optimizely CMS was selected as the ideal solution to achieve the desired flexibility, scalability, and functionality.

Solution

A Simple Yet Modern Website Experience

XCentium partnered with Sky River Casino to deliver a visually striking and intuitive website. Key features of the solution included:

• Clean, Attractive Design: XCentium created a design that was both modern and easy to navigate, requiring minimal complex integrations or content updates.
• Dynamic Card Component: A flexible card component was developed to showcase promotions and events across the site, allowing them to be displayed as sliders or grids, adding both visual appeal and functionality.
• Food & Beverage Visual Experience: A unique 360-degree visual experience was added to highlight Sky River’s dining options, with interactive views of shops and restaurants, allowing visitors to easily explore offerings ahead of their visit.
• Enhanced Search & Personalization: The site leveraged Optimizely CMS 12's advanced search capabilities, enhanced by Optimizely’s ODP product, to deliver personalized content based on user behavior and preferences.
• Security & Convenience: XCentium also integrated a SAML SSO solution, providing Sky River’s content managers with secure, simplified access to the CMS.

Outcome

An Engaging, User-Friendly Experience

The new website successfully delivered an intuitive user interface that encouraged visitors to explore Sky River Casino's offerings.

• Improved User Engagement: The website’s modern design and dynamic elements, such as the food and beverage 360-degree view, significantly increased engagement, particularly with users interested in learning more about the casino's restaurant options.
• Customer Satisfaction: Sky River’s Director of Direct Marketing praised the project, stating, “Working with your team has been an excellent experience, and everything you've created has exceeded our expectations.”
• Future Growth Potential: The new website provides a user-friendly platform with room for further enhancements, positioning Sky River Casino for sustained growth and stronger engagement with its audience.

Although quantitative results are still being analyzed, the website’s fresh, engaging design, coupled with its enhanced functionality, ensures that Sky River Casino is well-positioned to continue growing its digital presence while maintaining operational efficiency and simplicity.