Data

Unify and activate customer data with Salesforce Data 360

Overview

Salesforce Data 360 (formerly known as Data Cloud) brings together customer data from across your organization into a single, unified view. It connects data from multiple systems and makes that data available in real time across Salesforce applications.

AI depends on accurate, connected data. Data 360 provides the foundation for personalization, automation, and AI-driven decision-making by making trusted data accessible across every customer interaction.

XCentium helps organizations structure, integrate, and activate data in Data 360 to support real-time engagement, analytics, and AI initiatives across the business.

Key capabilities

Unified customer profiles: Combine data from multiple systems into a single, consistent customer view
Real-time data activation: Trigger actions and workflows based on live customer behavior and events
Zero-copy data integration: Connect to data warehouses and external platforms without duplication or delay
AI-ready data foundation: Prepare structured and unstructured data to support AI models and automation
Segmentation and targeting: Create dynamic audiences for marketing, sales, and service use cases
Data governance and security: Manage data quality, privacy, and compliance across systems

How XCentium helps

We design, implement, and optimize Data 360 to align with your data strategy, business goals, and Salesforce ecosystem.

This includes data integration, identity resolution, data modeling, and activation across marketing, sales, service, and AI use cases. We also help ensure your data is structured and governed properly to support long-term scalability and reliable outcomes.