Consumer Goods

Industry

Consumer Goods

Improve digital experience across product discovery, content, and commerce to strengthen brand engagement and drive growth

Complex product portfolios, multi-channel distribution, and rising customer expectations

Consumer goods organizations manage large product portfolios across brands, regions, and channels. They must manage how product and brand content is created, governed, and distributed across direct-to-consumer channels as well as retailers, distributors, and marketplaces. Customers expect accurate, consistent product information and brand experiences wherever they engage.

Many organizations still rely on disconnected systems for content, commerce, and product data. These gaps create inconsistent product information, slow down content updates, and make it difficult to deliver cohesive experiences across brands and channels.

Modern digital platforms, supported by AI, cloud, and data, help unify content, commerce, and search to improve product discovery, streamline purchasing and ordering experiences, and support consistent engagement across all channels.

Proven outcomes

These results reflect improvements in digital experience, supported by modern platforms, personalization, and data.

increase in traffic: 35%

revenue growth: 9.4%

web orders per hour: 15K

Consumer goods consulting services

Design and deliver connected digital experiences across content, commerce, and search.

We help consumer goods organizations improve product discovery, manage product and brand content at scale, and support consistent experiences across direct and partner channels using digital experience platforms (DXP), content management systems (CMS), commerce, search, personalization, and analytics, supported by AI, cloud, and data.

Strategy: Define a clear roadmap across digital experience platforms (DXP), content management systems (CMS), commerce, and search aligned to business goals. Focus on improving how product and brand content is created, governed, and distributed across brands, regions, and channels.
Digital experience and content: Deliver consistent product and brand content across websites, ecommerce platforms, and digital touchpoints. Enable teams to manage product information, assets, and localization at scale while supporting fast updates and campaign execution.
Reach and engage: Improve how customers discover and interact with products across channels. Use search, navigation, and personalization to support browsing, comparison, and engagement.
Technology modernization: Modernize legacy commerce and content platforms and move to composable, API-first architectures built on cloud. Improve integration across systems to support consistent product and customer data across channels.
Data-driven actions: Use analytics and unified data to improve product visibility, optimize user journeys, and support better business decisions. Apply AI where it improves insights and operational efficiency.
Personalization: Deliver relevant product recommendations, promotions, and content based on behavior, preferences, and engagement data using AI-driven personalization.
Platforms and technologies: Implement and integrate leading digital platforms including Sitecore, Optimizely, Adobe Experience Cloud, Salesforce, Shopify, commercetools, Contentful, Contentstack, Coveo, Algolia, and Storyblok. Support CMS, commerce, search, personalization, cloud, and data capabilities to improve product discovery, content distribution, and customer engagement across consumer goods ecosystems.

Is composable the right fit for you?

Composable architecture allows organizations to select the right CMS, commerce, search, and personalization tools, supported by cloud and data services. Success depends on how well these systems are integrated and managed.

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CASE STUDY

Funko

Delivered a high-performance commerce system with a robust order management solution to support scale and demand.

Scalable solution: Delivered a flexible solution to support rapid growth and evolving business requirements.
Improved customer experience: Enabled self-service returns and a store that manages heavy traffic and high-volume sales.
Operational efficiencies: Processed orders more efficiently and accurately with automated order processing rules.