Retail & Distribution
Improve digital experience across product discovery, content, and commerce to increase conversion and customer loyalty
Complex product catalogs, multi-channel engagement, and rising customer expectations
Retail and distribution organizations manage large product catalogs, multiple sales channels, and a mix of customer types including direct consumers, wholesale buyers, and partners. These models span both B2C and B2B, where customers expect accurate product information, real-time availability, and consistent experiences across ecommerce, mobile, in-store, and digital purchasing experiences.
Many organizations still rely on disconnected systems for content, commerce, and customer data. These gaps create inconsistent product and offering information, slow down updates, and make it difficult for customers to find, customize, and purchase products or place orders efficiently.
Many organizations still rely on disconnected systems for content, commerce, and customer data. These gaps create inconsistent product and offering information, slow down updates, and make it difficult for customers to find, customize, and purchase products or place orders efficiently.
Proven outcomes
These outcomes reflect improvements in digital experience, supported by modern platforms, personalization, and data.
- expect digital sales demand
- 87%
- prioritize loyalty upgrades
- 46%
- prioritize AI voice ordering
- 46%
Retail and distribution consulting services
Design and deliver connected digital experiences across content, commerce, and search. We help retail and distribution organizations improve product discovery, support purchasing and ordering experiences, and strengthen customer engagement across direct and partner channels using digital experience platforms (DXP), content management systems (CMS), commerce, search, personalization, and analytics, supported by AI, cloud, and data.
Strategy
Define a clear roadmap across digital experience platforms (DXP), content management systems (CMS), commerce, and search aligned to business goals. Focus on improving how customers and partners find products, evaluate options, and complete purchases or orders.
Digital experience and content
Deliver consistent product and offering content, promotions, and brand messaging across websites, mobile apps, and digital touchpoints. Enable teams to manage product information, campaigns, and localization at scale.
Reach and engage
Improve how customers discover and interact with products and offerings across channels. Use search, navigation, and personalization to support browsing, customization, and purchase or ordering decisions.
Technology modernization
Modernize legacy commerce and content platforms and move to composable, API-first architectures built on cloud. Improve integration across systems to support consistent product and customer data.
Data-driven actions
Use analytics and unified data to improve product visibility, optimize user journeys, and support better business decisions. Apply AI where it improves insights and operational efficiency.
Personalization
Deliver relevant product recommendations, promotions, and content based on behavior, preferences, and purchase or ordering history using data and AI-driven personalization.
Platforms and technologies
Implement and integrate leading digital platforms including Sitecore, Optimizely, Adobe Experience Cloud, Salesforce, Shopify, commercetools, Contentful, Contentstack, Coveo, Algolia, and Storyblok. Support CMS, commerce, search, personalization, cloud, and data capabilities to improve product discovery, ordering, and purchasing across retail and distribution ecosystems.
Is composable the right fit for you?
Composable architecture allows organizations to select the right CMS, commerce, search, and personalization tools, supported by cloud and data services. Success depends on how well these systems are integrated and managed.
CASE STUDY
Funko
Delivered a high-performance commerce system with a robust order management solution to support scale and demand.
Scalable solutions
Delivered a flexible solution to support rapid growth and evolving business requirements.
Improved customer experience
Enabled self-service returns and a store that manages heavy traffic and high-volume sales.
Operational efficiencies
Processed orders more efficiently and accurately with automated order processing rules.
We help retail and distribution organizations modernize digital experience platforms and improve how customers and partners discover, evaluate, and purchase products or place orders across channels.
Molly MacDougall, Vice President, Digital Commerce