Opticon 2022
Industry leaders will showcase the latest trends and best practices that blend creativity with analytics to drive growth.
Session info
Capturing the Full Picture of Consumer Behavior
This session featured Charles Bennett, Allied Wire & Cable Director of SEO and Web Strategy. Both John and Charles dove into how XCentium deepened engagement and conversion tracking to empower AWC to gain insights into user behavior.
Custom integrations
SEO extensions and HubSpot integrations for ongoing optimization
12% Decrease in Bounce Rate
Witnessing an increase in website visitors that engaged with the site’s content with an avg session duration of ~2.5 minutes.
65% New Sessions
Since site launch
Connect with us at Opticon
John Castro
Senior Director
John specializes in project management and client success and has been involved in the software development field for over a decade. His strong eCommerce background has helped him to bridge the gap between the development team and the business.
Dylan Barter
Technical Director
With a long track record of delivering high-quality eCommerce solutions, Dylan has the business background and technical expertise to translate the goals and requirements of his clients into the development solutions he and his team bring to life.