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Events

Opticon 2022

Industry leaders will showcase the latest trends and best practices that blend creativity with analytics to drive growth.

Session info

Capturing the Full Picture of Consumer Behavior

This session featured Charles Bennett, Allied Wire & Cable Director of SEO and Web Strategy. Both John and Charles dove into how XCentium deepened engagement and conversion tracking to empower AWC to gain insights into user behavior.

Custom integrations

SEO extensions and HubSpot integrations for ongoing optimization

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12% Decrease in Bounce Rate

Witnessing an increase in website visitors that engaged with the site’s content with an avg session duration of ~2.5 minutes.

65% New Sessions

Since site launch

Learn more
opticon2022

Connect with us at Opticon

  • JohnCastro

    John Castro

    Senior Director

    John specializes in project management and client success and has been involved in the software development field for over a decade. His strong eCommerce background has helped him to bridge the gap between the development team and the business.

  • DylanBarter

    Dylan Barter

    Technical Director

    With a long track record of delivering high-quality eCommerce solutions, Dylan has the business background and technical expertise to translate the goals and requirements of his clients into the development solutions he and his team bring to life.

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