XCentium is an Optimizely Gold Solution Partner, an Optimizely Gold Technology Partner, and an Optimizely Agent Platform Specialized Partner. We help organizations implement, migrate, integrate, and optimize Optimizely across content, commerce, experimentation, personalization, customer data, and AI.
With more than 15 years of Optimizely experience, our team helps organizations improve existing environments, adopt new capabilities, and connect Optimizely with the broader digital ecosystem.
years of Optimizely experience
15+
Optimizely projects delivered
70+
Optimizely certifications
50+
Optimizely One connects content creation, experimentation, personalization, commerce, data, and AI across the digital experience lifecycle. The products below address different parts of that lifecycle while working together as a broader platform.
Optimizely Commerce supports B2B and B2C buying experiences across products including Configured Commerce and Commerce Connect. It connects commerce with content, experimentation, and the surrounding enterprise stack.
Optimizely Content Management System (CMS) provides the content foundation for creating, managing, and delivering digital experiences. Current capabilities include visual authoring, structured content, headless delivery, and integration with the broader Optimizely One ecosystem.
Optimizely Agent Platform is Optimizely's agent orchestration platform for building and coordinating AI agents across marketing and digital workflows.
Optimizely Content Marketing Platform (CMP) supports campaign planning, content workflows, collaboration, and content performance so marketing teams can manage work from brief through execution.
Optimizely Digital Asset Management (DAM) centralizes digital assets, metadata, governance, and reuse so teams can find and activate approved content across campaigns and channels.
Optimizely Experimentation supports web, feature, and server-side testing so teams can validate ideas, learn from customer behavior, and make experience decisions using trusted results.
Optimizely Personalization uses customer context, behavioral data, and experimentation insights to tailor content, products, and offers across digital experiences.
Optimizely Data Platform (ODP) unifies customer data into actionable profiles and audiences that can support segmentation, personalization, experimentation, and activation.
Optimizely Analytics helps teams measure digital performance, connect experimentation to business outcomes, and turn customer and experience data into actionable insight.
Our Optimizely work spans new implementations, platform evolution, and ongoing optimization. We align the technology with business requirements, operating models, and the systems that support content, commerce, and customer experience.
Define how Optimizely should fit into your digital ecosystem, including platform selection, architecture, operating model, data, integrations, and future roadmap.
Build new Optimizely CMS environments, improve content architecture and authoring, and update older implementations for current platform capabilities.
Design and evolve B2B and B2C commerce experiences across Configured Commerce and Commerce Connect, including storefronts, product data, ordering, and integrations.
Connect testing, audience data, and personalization around measurable customer journeys so teams can learn, target, and optimize more effectively.
Identify practical AI use cases and design, build, and implement custom agents, workflows, and integrations across Optimizely and connected enterprise systems.
Move from legacy platforms or older Optimizely versions, connect enterprise systems, and provide ongoing optimization, rescue, and delivery support as needs evolve.
XCentium's relationship with Optimizely has allowed us to create some of the most exciting and unique web experiences for our clients and their users. We feel like there's no requirement that we can't tackle with our deep expertise and the flexibility and vast capabilities of Optimizely.
Matt Kloss
Senior Vice President, Digital Delivery | XCentium
Our Optimizely engagements are designed around measurable improvements in how teams create, deliver, and optimize digital experiences.
Improve the path from idea to launch across content, campaigns, commerce, and digital experiences.
Bring content, product data, customer context, and enterprise systems together around more efficient buying journeys.
Use experimentation and analytics to validate decisions and prioritize improvements based on measurable performance.
Apply customer data and personalization to deliver experiences that better reflect audience needs and behavior.
Use agents and automation to reduce repetitive work, improve governance, and increase capacity across marketing and digital teams.
CASE STUDY
Improving the commerce experience with a more flexible and customer-focused platform.
Accelerate your move to Optimizely with AI-assisted migration, reusable implementation assets, and proven delivery methods. The accelerator addresses content models, components, integrations, analytics, personalization, governance, author adoption, and search continuity, not just content movement.
Built by XCentium for Optimizely Agent Platform, this agent checks CMS content against a centralized source of truth to flag missing, outdated, or inconsistent financial disclosures. It recommends updates for compliance professionals to review, helping financial services teams reduce manual effort while keeping people in control of final decisions.
Evaluate your current environment, requirements, and business goals to determine how Optimizely should fit into your digital ecosystem and define a practical implementation path.
Accelerate migration with AI-assisted workflows, reusable implementation assets, and proven delivery methods designed to reduce risk and improve predictability.
Evaluate performance, user experience, architecture, integrations, and platform improvement opportunities to create a prioritized roadmap.
Move to current versions of Optimizely CMS and Commerce through a structured fixed-price approach, including CMS and Commerce upgrade paths.
Identify high-value Agent Platform use cases, assess readiness, and build a practical business case for adoption.
Address technical issues, stalled initiatives, partner challenges, upgrade needs, backlogs, or underused capabilities in an existing Optimizely environment.
Yes. XCentium is an Optimizely Gold Solution Partner, an Optimizely Gold Technology Partner, and an Optimizely Agent Platform Specialized Partner. Our experience includes more than 15 years of Optimizely work, 70+ Optimizely projects delivered, and 50+ Optimizely certifications.
XCentium provides Optimizely strategy, architecture, implementation, migration, upgrades, integration, experimentation, personalization, commerce, AI, and ongoing optimization services.
Optimizely One is Optimizely's connected platform for content, experimentation, personalization, commerce, data, analytics, and AI. Organizations can adopt the products they need while connecting them across common digital workflows.
Our experience spans Optimizely CMS, Content Marketing Platform, Digital Asset Management, Experimentation, Personalization, Commerce, Optimizely Data Platform, Analytics, and Agent Platform.
Optimizely now uses Agent Platform as the name for the platform previously known as Optimizely Opal. The Opal name may still appear in some product experiences and older materials during the transition.
Yes. XCentium supports Optimizely CMS and Commerce upgrades, including CMS 13, Commerce Connect, Configured Commerce, and Classic-to-Spire migration scenarios.
Yes. Optimizely commonly operates alongside CRM, ERP, PIM, DAM, customer data, search, analytics, marketing automation, and other enterprise technologies. XCentium designs integrations around the systems, data, and workflows involved.
Yes. XCentium provides rescue and ongoing support services for organizations dealing with technical issues, partner transitions, growing backlogs, upgrades, architecture challenges, or underused Optimizely capabilities.
Whether you are evaluating Optimizely, planning a migration or upgrade, exploring Agent Platform, or looking to improve an existing implementation, XCentium can help define and execute the right path forward.