Overview

SupplyLand is a trusted provider of packaging, cleaning, safety, and facility operation supplies. As the B2B landscape evolved, the company sought to reimagine its digital presence to create a seamless, efficient, and scalable online shopping experience for both businesses and homes.

Partnering with XCentium, SupplyLand aimed to leverage the Optimizely B2B Commerce platform to create a more flexible, customer-first solution that addressed their specific needs in shipping, product customization, and customer engagement.

Challenge: Addressing Complex B2B Needs

SupplyLand’s challenges included:

Customization: Offering a wide range of products with varying attributes required a scalable, user-friendly way to display them.

Shipping Efficiency: Reducing shipping costs and providing transparent, real-time shipping quotes were essential for customer satisfaction.

Scalability: The solution had to grow with SupplyLand’s expanding catalog and customer base.

Customer Engagement: SupplyLand wanted to foster loyalty through interactive promotions and incentives beyond traditional B2B transactions.

Solution: Smart Packaging, Dynamic Views, and Engagement

XCentium engineered a comprehensive solution using Optimizely B2B Commerce, addressing the challenges and enhancing the customer experience:

1. Smart Packaging and Shipping Optimization

XCentium integrated a FedEx LTL connector and proprietary algorithm to automate dimension and volume calculations, optimize packaging configurations, and enable split shipments. This ensured that shipping was cost-effective and transparent, with real-time rate calculations at checkout.

2. Dynamic Product Views

To address the need for scalable and customizable product displays, XCentium utilized Optimizely B2B’s entity properties and built dynamic React/Redux-based product widgets. This allowed SupplyLand to offer personalized product views without heavy platform modifications, handling hundreds of product variations.

3. Customer Engagement and Promotions

XCentium integrated interactive promotions, offering free products with qualifying orders and dynamic rewards to incentivize repeat business. These features increased average order values and boosted customer loyalty.

Outcome: A Transformative Digital Experience

The solution revolutionized SupplyLand’s online presence with several key outcomes:

Improved Customer Experience: Transparent shipping costs, faster checkout, and dynamic product views made ordering easier and more efficient.

Increased Engagement and Loyalty: Interactive promotions and rewards programs increased customer retention and average order value.

Scalability and Cost Efficiency: The platform easily accommodated growth and delivered significant shipping cost savings through optimization.

SupplyLand’s partnership with XCentium and the Optimizely B2B Commerce platform transformed their digital experience, creating a customer-centric, scalable solution that redefined B2B eCommerce. Through smart technology, enhanced user engagement, and operational efficiencies, SupplyLand has set a new benchmark for B2B excellence, standing out in a competitive market.