About the client

SupplyLand provides packaging, cleaning, safety, and facility operation supplies for businesses and homes. As B2B buying expectations changed, the company wanted a more flexible, efficient, and scalable digital shopping experience.

Challenge

SupplyLand needed to support a large product catalog with many attributes and variations. Customers also needed clearer shipping costs and a smoother checkout experience. The platform had to scale with SupplyLand’s growing catalog and customer base. SupplyLand also wanted to encourage loyalty through promotions and incentives beyond traditional B2B transactions.

Solution

XCentium implemented a solution on Optimizely B2B Commerce to improve product discovery, shipping, checkout, and customer engagement.

To improve shipping, XCentium integrated a FedEx Less Than Truckload, or LTL, connector and built logic to automate dimension and volume calculations. The solution optimized packaging configurations, supported split shipments, and provided real-time shipping rates at checkout.

To support product complexity, XCentium used Optimizely B2B Commerce entity properties and built dynamic product widgets with React and Redux. This allowed SupplyLand to show flexible product views and support hundreds of product variations without heavy platform modifications.

XCentium also added interactive promotions, including free products with qualifying orders and dynamic rewards. These features helped encourage repeat business, increase average order value, and support customer loyalty.

Outcomes

SupplyLand gained a more customer-focused B2B commerce experience. Customers could see clearer shipping costs, move through checkout more efficiently, and view product information in a way that better supported complex product variations.

The solution also gave SupplyLand a scalable foundation for catalog and customer growth. Packaging and shipping optimization helped reduce shipping costs, while promotions and rewards supported stronger customer engagement.

Technology

• Optimizely B2B Commerce
• FedEx Less Than Truckload Connector
• React
• Redux