XCentium Announces its Newest Practice – Performance Marketing
Expanding best-in-class service offerings
Irvine, CA – February 26, 2024 – XCentium, an award-winning, full-service digital consultancy, is thrilled to announce the launch of its newest practice – Performance Marketing. This move marks a significant milestone in the company’s growth plans.
XCentium’s Performance Marketing Practice will cover the following services:
- Paid and organic search and social media
- Programmatic display & video
- Influencer marketing
- Retail media
- Amazon strategy, content, and advertising
- Content marketing
- Testing and personalization
- Analytics and reporting
- CRM (email, push, and SMS strategy and execution)
- Geographic eCommerce/media expansion
Leading the new practice as the Vice President of Performance Marketing will be industry-veteran, Brian MacDonald. Brian brings 20 years of experience working with hundreds of brands from startups to Fortune 100s creating and executing award-winning, results-focused, omni-channel performance marketing strategies. He has built and led teams around the world, and his category expertise includes CPG, Healthcare, Food & Beverage, Beauty, DTC/eCommerce, B2B, and Finance.
“One of the most exciting parts about launching a Performance Marketing practice at XCentium is the ability to truly synchronize clients’ paid and owned channels. Combining XCentium’s deep DXP and commerce expertise with best-in-class paid media will unlock tremendous value and results for our clients.” - Brian MacDonald, VP, Performance Marketing.
XCentium's deep understanding of diverse technological frameworks across various industries positions them uniquely to expedite growth through performance marketing. Businesses stand to gain from fully synchronized owned and paid media channels, unlocking incremental growth opportunities and a new level of audience understanding.
Whether it's refining existing media programs, pioneering new strategies, or venturing into uncharted territories, XCentium offers the expertise and support necessary to drive success.
To learn more about XCentium and their range of services, visit or contact them.
