As customer expectations evolve rapidly, it’s crucial to evaluate whether your digital commerce platform is ready for the future. Legacy platforms often struggle to keep up with the pace of change, leaving businesses at a disadvantage. If you’re noticing challenges such as difficulty managing product content, inflexible user experiences (UX), or an inability to personalize offerings, it might be time for an upgrade. Here are five key factors to consider when selecting a new digital commerce platform:
1. Flexibility
A flexible platform is essential for staying agile in an environment of rapid change. Businesses need the ability to pivot quickly and reflect changes across their digital experience platforms in real-time. Flexibility means having access to various themes, extensions, configurations, integrations, and plug-ins that can adapt to different formats.
Questions to consider:
- How quickly can I update product information?
- Is it easy to implement a site-wide promotion?
- Does the user experience remain consistent across mobile, desktop, and other formats?
- How capable are our solution partners in delivering needed customizations?
2. Scalability
Scalability is about handling growth without compromising performance. As traffic, transactions, and customer interactions increase, your platform must be able to scale efficiently. Cloud-based platforms are key here, offering rapid deployment, seamless load handling, and adaptability to emerging technologies.
Top benefits of cloud-based platforms:
- Improved business agility
- Faster implementation and deployment
- Lower overall costs
- Easier information sharing
- Automated updates
3. Content Deliverability
Content is central to a successful digital commerce strategy. Your platform must support fast content creation, management, and publishing while enabling collaboration across marketing and sales teams. When content delivery is delayed, it hampers your ability to keep up with customer expectations.
Platforms like Sitecore Content Hub can integrate across your organization, offering a unified approach to digital asset management. This enables better control over product content and marketing materials, making the content creation process more cohesive.
4. Multichannel Capability
Modern digital commerce isn’t just about having a website and a store; it’s about creating an ecosystem that includes various touchpoints such as retail partners, distributors, web stores, and social platforms. Your platform should allow you to expand into new marketplaces, storefronts, and even countries while maintaining a strong order management process. A smart order management solution ensures fast and cost-effective fulfillment while keeping inventory synchronized.
5. Business Models Capacity
Today’s digital commerce platforms must accommodate various business models, from B2C to B2B, and even B2B2C. A platform that supports multiple business models offers flexibility, enabling your organization to scale up and adapt to new demands without missing opportunities.
At XCentium, we specialize in providing best-in-class technology solutions tailored to your business needs. Whether your business model is B2C, B2B, or B2B2C, we help ensure you stay competitive by leveraging agile, scalable, and enterprise-level digital platforms.
Ready to Explore Your Options?
If you're looking to explore how a new digital commerce platform can benefit your organization, reach out for a no-cost, no-commitment consultation. A member of our team will contact you shortly to discuss how we can help elevate your digital commerce experience.