How a Leading Home Builder Leveraged Sitecore CDP to Transform Their Homepage Experience
At XCentium, we understand that delivering a personalized, user-centric experience is a key differentiator for the brands that engage with us. A current partner of ours, one of North America’s leading home builders and land developers, recently transformed their website’s homepage by integrating Sitecore CDP (Customer Data Platform) into their components. This implementation harnessed customer data to create a more dynamic, localized, and engaging experience, resulting in remarkable user engagement and performance improvements.
Some key features in the new design include:
Personalized Hero Component: The homepage hero dynamically adjusts based on the user’s location, as determined by data stored in Sitecore CDP. As users interact with the site, the hero adapts in real-time to reflect their browsing behavior, delivering a tailored experience based on their interest.
Localized Promotions: Promos on the homepage were also customized based on the user’s location. The Sitecore CDP data ensures that promotional content remains relevant and adjusts as users explore different market areas and regions to build their home, providing a sense of connection and relevance.
Pick Up Where You Left Off: By storing user journey data in Sitecore CDP, the site now offers a "Pick Up Where You Left Off" component. This allows returning visitors to seamlessly continue their home building exploration, enhancing the overall user experience.
Communities Near County Module: This module displayed communities located near the ‘County’ associated to the user through custom data extensions. Leveraging CDP’s ability to store and update visit details, the feature ensures that users receive localized and highly relevant information.
Localized Contact Us Module: Generates form that’s relevant to the areas the user is exploring allowing them to more easily request more information.
Benefits of the Implementation
Increased User Engagement: Personalized components encourage users to interact more deeply with the site, as content is tailored to their needs and interests.
Localized Experience: By delivering content relevant to users’ locations, the site establishes a stronger connection with its audience.
Enhanced Homepage Performance: Based on previous results, with personalized and localized content, the homepage’s performance metrics—including time on page and click-through rates—are set to improve significantly!
Conversion Rate Expected Increase: With this user-centric approach, we are anticipating an increase in leads and conversion through relevant content engagement.
Why Sitecore CDP is a Game-Changer
Sitecore CDP provides a centralized hub for managing customer data, enabling organizations to understand their audience deeply and act on insights in real-time. Its ability to ingest, process, and activate data empowers brands to deliver hyper-personalized experiences across digital touchpoints. For this home builder, Sitecore CDP facilitated:
Real-time data updates to ensure content remains relevant.
Seamless integration with website components to push and pull data dynamically.
A robust foundation for future personalization strategies.
Future: Leveraging Sitecore Personalize
The success of the current implementation is just the beginning. Plans are underway to integrate Sitecore Personalize, leveraging the data captured in Sitecore CDP to:
Deliver even more granular personalization across the website.
Create dynamic user journeys tailored to individual behaviors and preferences.
Enable cross-channel consistency by aligning website personalization with other digital platforms.
With Sitecore Personalize, our partner aims to elevate their digital experience to the next level, ensuring every interaction is meaningful, relevant, and value-driven, across all of their sites.
Conclusion
The integration of Sitecore CDP into the website has set a new benchmark for personalized digital experiences. By combining exceptional data capabilities with innovative features, our partner has not only enhanced user engagement but also laid the groundwork for future innovations in personalization. As they continue to evolve their strategy with CDP and introduce tools like Sitecore Personalize, the possibilities for delivering exceptional customer experiences are limitless.
For more insight on Sitecore CDP’s value, be sure to read my previous post - The Value of Implementing Sitecore Customer Data Platform for Enterprise Companies