In 2020, Salesforce introduced B2B Commerce for Lightning, as a replacement for CloudCraze, and since then, the platform has undergone rapid evolution. If you’re still using CloudCraze, it’s time to consider making the switch. This transition can provide substantial benefits and propel your B2B e-commerce strategy into the future.
Why Make the Move?
B2B Commerce LWC (later renamed “Commerce on Core”) isn’t just a simple upgrade. It’s a comprehensive overhaul that re-architects and enhances many of CloudCraze’s core functionalities while introducing a host of new features and capabilities. This next-generation platform takes the commerce functionality of CloudCraze and elevates it to meet the evolving needs of modern B2B/D2C e-commerce.
1. Enhanced Product Catalog: Gone are the days of basic product listings. B2B Commerce LWC offers robust product information management, supporting complex product hierarchies, configurable products, and dynamic pricing. This allows you to present your products in a more organized, detailed, and flexible manner, catering to the complex needs of B2B buyers.
2. Advanced Search Functionality: In B2B transactions, finding the right product quickly is crucial. The platform’s improved search algorithms now include faceted search, autocomplete, and personalized results based on user behavior. Your customers will appreciate the ease and efficiency of finding exactly what they need.
3. AI-Powered Personalization: B2B Commerce LWC brings the power of AI to your e-commerce site. Built-in personalization tools deliver tailored product recommendations and content, creating a more engaging and relevant shopping experience for each user. Gone are the days of static content where one size fits all. Salesforce AI powered commerce, especially in connection with AgentForce, is several generations beyond anything CloudCraze offered.
4. Improved Account Management: B2B relationships are often complex, with multiple stakeholders and hierarchies. Commerce on Core offers sophisticated tools for managing these intricate B2B account structures, including account hierarchies and multiple buyer roles.
5. Streamlined Checkout Process Efficiency is key in B2B transactions. B2B Commerce LWC optimizes the checkout flow with features like saved carts, quick order, and reorder functionality, reducing friction and saving time for customers.
6. Expanded Payment Options: B2B commerce often requires more flexible payment methods. The platform now supports a wider range of B2B-specific payment options, including purchase orders, credit limits, and invoice payments.
7. Enhanced Integration Capabilities: In today’s interconnected business world, easy integration is crucial. B2B Commerce LWC offers easier integration with ERP systems, PIM solutions, and other back-office systems through pre-built connectors and APIs.
8. Comprehensive Analytics and Reporting Data-driven decision making is at your fingertips with comprehensive built-in reporting tools and dashboards. Track sales, customer behavior, and site performance with ease.
9. Thriving Third-Party Ecosystem: One of the most exciting aspects of B2B Commerce LWC is access to a growing marketplace of pre-built integrations and plugins. The Salesforce App Store allows for easy extension of platform capabilities without the need for custom development, saving time and resources.
10. On Platform commerce can cover both B2B and D2C: One of the most significant advantages of upgrading to Salesforce B2B Commerce LWC is the ability to manage both B2B and Direct-to-Consumer (D2C) commerce on a single platform.
The Bottom Line
These enhancements, combined with the core features carried over from CloudCraze, make B2B Commerce LWC a more comprehensive and flexible solution for modern B2B e-commerce needs. It’s not just an upgrade - it’s a transformation that can help your business stay competitive in the rapidly evolving world of B2B commerce.
- If you’re still using CloudCraze, now is the time to consider making the switch. The benefits of improved functionality, enhanced user experience, and increased flexibility offered by B2B Commerce LWC can provide a significant boost to your e-commerce operations. Don’t let your business fall behind - embrace the future of B2B e-commerce with Salesforce B2B Commerce.