About the client

The American Heart Association is a national voluntary health organization founded in 1924. It works to fight heart disease and stroke through public education, advocacy, and research, supported by more than 33 million volunteers and supporters and more than 3,400 employees.

Challenge

The American Heart Association needed to modernize a digital presence that had become difficult to manage. Its content management system had not been redesigned in more than a decade, which slowed content updates and limited the team’s ability to respond to audience needs. The organization also wanted to use data to deliver more relevant content while protecting privacy and supporting Health Insurance Portability and Accountability Act compliance.

Solution

XCentium helped the American Heart Association modernize its web infrastructure with Sitecore as the central content management platform. Sitecore gave the organization a unified way to build, manage, optimize, and personalize web pages across its digital ecosystem. It also improved internal workflows by reducing the complexity of managing separate digital touchpoints.

The solution used Sitecore personalization to tailor content based on user behavior and interests. For example, visitors interested in high blood pressure could see relevant resources such as heart-healthy recipes, blood pressure management tips, and lifestyle guidance without the need to collect personally identifiable health information.

XCentium also supported the integration of Sitecore with Salesforce Marketing Cloud. This helped the organization automate personalized email campaigns, respond to user actions with timely messages, and track campaign performance. The website was also migrated to a multi-region Azure Cloud environment to improve scalability, security, and reliability during high-traffic periods.

Outcomes

The American Heart Association gained a more unified, scalable, and personalized digital experience. Internal teams could manage content more efficiently, reduce manual updates, and respond faster to audience needs. Visitors could find more relevant health information based on their interests, while the organization maintained a privacy-conscious approach.

The Sitecore and Salesforce Marketing Cloud integration also helped streamline email campaigns at scale. With better data and campaign visibility, the team could continue refining its digital communications over time. Azure Cloud provided the scalability and reliability needed to support traffic spikes during critical campaigns and events.

Technology

• Sitecore
• Salesforce Marketing Cloud
• Microsoft Azure Cloud