
Catalyst
Moved an aging WordPress site to Contentstack with Azure AI Search and Azure B2C, helping members find resources faster and access gated content more easily
About the client
Catalyst is a nonprofit focused on workplace inclusion. Since the 1960s, it has helped organizations build stronger cultures, empower employees, and support systemic change.
Catalyst.org is a key resource for corporate sponsors and member organizations. The site provides access to gated content, including events, webinars, insights, and training.
Challenge
Catalyst’s WordPress website no longer supported the organization’s digital goals. The site needed better performance, more flexible content management, stronger scalability, and easier access to member resources. Users also struggled to find relevant content on the legacy site. Catalyst needed to move quickly without losing quality or disrupting the broader design process.
Solution
XCentium implemented a modern composable microservices architecture using Contentstack, a cloud-based headless content management system. This gave Catalyst a more flexible foundation for managing content and supporting future growth.
XCentium also integrated Azure AI Search to improve content discovery. The new search experience included site-wide search, faceting, filtering, sorting, autocomplete, fuzzy search, and an improved taxonomy and content structure.
To reduce login friction, XCentium implemented Single Sign-On, or SSO, through Azure B2C. The team also laid the foundation for passwordless login, allowing users to access the platform with an email address and one-time code.
XCentium worked alongside an external design agency and advised on technical feasibility, platform architecture, content structure, authentication, and module design. This helped design and development move in parallel while keeping the project on track.
Outcomes
Catalyst now has a modern, scalable platform that is easier to manage and better suited to its content and membership needs. Members can find resources more easily, access gated content with less friction, and benefit from a more reliable digital experience.
The project also gave Catalyst a stronger foundation for future content delivery, search, authentication, and digital growth.
Technology
- Contentstack
- Azure AI Search
- Azure B2C