About the client

New Balance Team Sports outfits teams, dealers, and partners across the United States. Its customers range from Little League teams to major universities, making the Team Sports web store an important first impression for the brand.

Challenge

New Balance Team Sports needed a platform that could support the complexity of team uniform ordering at scale. Coaches needed tools to manage rosters and large orders. Players needed a simple way to personalize and buy uniforms. Business users needed faster bulk ordering, approvals, and flexible payment and delivery options across many team store scenarios.

Solution

XCentium used the XCentium Accelerator for Apparel Wholesale and Retail to build a modern experience on Salesforce Commerce on Core. The solution supports both business-to-business and direct-to-consumer flows in one platform.

XCentium implemented a Salesforce team store management application that helps New Balance manage hundreds of team stores. The application includes a visual drag-and-drop store builder, store lifecycle management, team and player management, targeted communications, and flexible payment and delivery controls.

The storefront was built with Lightning Web Runtime and Lightning Web Components. It supports personalized uniform customization through UnMade Customizer, grid-based ordering for bulk purchases, account-specific promotions, dynamic billing and buyer group switching, and a cart approval framework for business partners. The platform also connects with existing New Balance customer service and lead generation processes.

Outcomes

The new platform gives coaches, players, teams, and dealers a more streamlined way to manage and purchase uniforms. It supports team store creation, roster management, custom uniform design, bulk ordering, approvals, and flexible payment flows in one connected experience.

By using Salesforce Commerce on Core and integrating with key New Balance systems, XCentium helped New Balance Team Sports deliver a stronger digital experience for an important brand touchpoint.

Technology

• Salesforce Commerce on Core
• Salesforce Team Store Management Application
• Lightning Web Runtime
• Lightning Web Components
• UnMade Customizer
• XCentium Accelerator for Apparel Wholesale and Retail