About the client

WillScot is a leading provider of temporary space solutions, including mobile office trailers, portable classrooms, modular complexes, and storage containers. With more than 275 locations across North America and more than 350,000 portable spaces, WillScot serves over 85,000 established customers.

Challenge

WillScot needed to launch its newest acquisition and integrate it into a scalable digital platform. The business required full eCommerce capabilities, flexible content management, and support for multiple regions. WillScot also needed better visibility into customer interactions and tools to deliver a more personalized user experience.

Solution

XCentium helped WillScot integrate the acquisition into Sitecore Experience Platform, known as XP, and Sitecore Experience Commerce, known as XC. The solution followed Sitecore XP best practices and Helix architecture to support long-term scalability and maintainability.

Using Sitecore Commerce, WillScot was able to deliver commerce and content at scale. The solution also supported multiple site locations across different regions, including a Canadian site with language switching for English and Canadian French.

XCentium integrated Sitecore with Salesforce CRM and Salesforce Marketing Cloud to support real-time live chat and automated email marketing. A Sitecore and Salesforce bi-directional connector provided a 360-degree view of the customer. The solution was hosted on Microsoft Azure to support scalability, reliability, and security.

Outcomes

WillScot gained a scalable commerce platform that supports operations across the Continental U.S., Canada, and Hawaii. The solution gave the business real-time visibility into customer interactions and helped deliver a more personalized user experience through recommended results and a Google Maps-powered Dealer Finder.

WillScot’s content authors were trained in Sitecore and can now update and manage content more easily. This gives the team more time to focus on strategic initiatives.

Technology

• Sitecore Experience Platform
• Sitecore Experience Commerce
• Salesforce CRM
• Salesforce Marketing Cloud
• Microsoft Azure
• Google Maps