About WillScot

WillScot is a leading provider of temporary space solutions, offering products like mobile office trailers, portable classrooms, modular complexes, and storage containers. With over 275 locations across North America and a portfolio of 350,000+ portable spaces, WillScot serves more than 85,000 established customers, providing flexible and scalable spaces for businesses and organizations to learn, live, recover, work, and play.

Solution: Scalable Commerce with Sitecore

WillScot turned to XCentium to facilitate the launch of their newest acquisition, integrating it seamlessly into the Sitecore Experience Platform (XP) and Sitecore Experience Commerce (XC).

The solution was built using Sitecore XP best practices and Helix architecture, ensuring scalability and maintainability for the long term. By leveraging Sitecore Commerce, WillScot was able to offer both commerce and content at scale to meet the growing needs of their business.

Key features of the solution included:

• Sitecore – Salesforce Bi-Directional Connector: This integration provided a comprehensive 360-degree view of the customer, enhancing customer interactions and streamlining communication.
• Salesforce CRM & Marketing Cloud: These tools were integrated to power real-time live chat capabilities and automated email marketing, enabling a more personalized and responsive customer experience.
• Azure Infrastructure: With the solution hosted on Azure, WillScot benefits from robust scalability, reliability, and security, ensuring that their digital presence can grow seamlessly as their business expands.

Outcome: Gaining Real-Time Visibility and Enhanced User Experience

The integration of Sitecore XP and Commerce has empowered WillScot with the tools necessary to support their extensive operations across North America, including the Continental U.S., Canada, and Hawaii.

Key outcomes include:

• Multi-Site Capabilities: The solution supports multiple site locations across different regions, and the Canadian site is equipped with a language-switching feature for both English and Canadian French.
• Empowered Content Authors: With the training provided, WillScot’s content authors are now proficient in Sitecore, allowing them to easily update and manage content. This has freed up time for them to focus on strategic initiatives.
• Personalization: WillScot leverages Sitecore DXP to deliver tailored and relevant content to customers, enhancing engagement. Features like recommended results and a Google Maps-powered Dealer Finder improve the overall user experience, making it more intuitive and personalized.

Overall, the collaboration with XCentium allowed WillScot to not only gain real-time visibility into customer interactions but also provide an enriched user experience with seamless, personalized content and efficient internal processes.