Events

DMFS West 2025

Digital Marketing for Financial Services West Summit 2025

Join XCentium at Digital Marketing for Financial Services West Summit 2025 to dive into our session to help you create your Personalization Roadmap and discover how XCentium leverages composable Sitecore solutions to create one-to-one engagement for financial brands. 

Session info

Personalization Roadmap: Building One-to-One Experiences with Sitecore and XCentium 

Turn scattered customer touchpoints into cohesive, data-driven journeys that deepen relationships and boost conversion. Jonathan Corley, Director of Experience Strategy at Sitecore, and Dave Stawinski, VP of Digital at XCentium, reveal how composable architecture and practical implementation unlock scalable personalization for financial brands. You will walk away with insights on: 

  • Mapping the maturity curve from segmented messaging to true one-to-one engagement. 

  • Orchestrating Sitecore’s composable toolset with real-world tactics that XCentium deploys for finserv clients. 

  • Aligning data, content, and experience layers to deliver compliant, high-impact personalization across channels. 

    Bring your questions and leave with a clear blueprint for elevating your personalization strategy—wherever you are on the journey.

bar-chart-square-up-01-blue-1
Maturity Curve

Illustrates progression from segmented to one-to-one engagement.  

Composable Architecture

Represents Sitecore’s modular toolset in action.

Data Alignment

Symbolizes integration of data, content, and experience layers.

Enter to Win

Connect with us

  • DaveS

    Dave Stawinski

    VP, Digital Delivery

    Dave has been working in the interactive business for 25 years. He's worked with some of the world's biggest brands, like Coca-Cola, General Motors, Honda, Anheuser-Busch, Sony, Disney, Microsoft, the Library of Congress, The Grammy Awards, Nike and many others. Dave has extensive experience in all facets of interactive delivery and a host of technologies. His ideas have won awards, and his management skill builds great client relationships.

  • Jeff Matteus

    Sales Director

    Jeff has over 25 years of experience in Software, SaaS, and Professional Services sales, working with top companies like Adobe, ADP, and IBM. He’s known for a consultative, results-driven approach that consistently exceeds targets and builds lasting client relationships. Focused on digital engagement and business growth, Jeff helps organizations close high-value deals and drive innovation.

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