Challenge

Designing a solution that delivers more

Denise Austin needed a website to communicate her energy and enthusiasm for fitness.

Solution

Introducing the new Denise Austin experience

Denise Austin partnered with XCentium to deliver various digital solutions including CMS, Video on Demand, Commerce, CRM and Email Marketing Campaign.

We created a ground-up re-platform for DeniseAustin.com that features user accounts with timed delivery of video content, recipes, and weight loss tracking. It also integrates with Salesforce to create a repository of user information to handle customer inquiries, billing, and customer service logging.

Outcome

Delivering a powerful and personal experience

The new site features daily content delivered to a user dashboard that allows members to see their workout for the day, view suggested meals and swap out if needed from a printable weekly overview page. Users can rate and review their favorite recipes and workouts and cheer each other on using the buddy tracking system and forum.



Members receive motivational and program monitoring emails to help keep them on track to their weight loss goals. The new site is also mobile-friendly, featuring a responsive design that adjusts between desktop, tablet and mobile screen sizes to allow users to participate in the program wherever they may be.

About Denise Austin

Denise Austin is a pioneer in the fitness industry who has sold more than 24 million exercise videos and DVDs, authored 12 books on fitness, and starred in the longest running fitness show in the history of television.