Overview

Elizabeth Arden is a pioneering brand in the cosmetics industry, established by Miss Elizabeth Arden, who revolutionized the American beauty market. With a rich legacy of innovation, Elizabeth Arden continues to be a leading force in the global beauty industry.

Challenge: Finding Beauty in Commerce

As a leading innovator in the cosmetics industry, Elizabeth Arden faced challenges in modernizing their eCommerce processes, enhancing their inventory management, and improving the overall user experience of their online store. They sought a digital transformation to streamline operations, boost customer satisfaction, and stay ahead of competitors in the fast-evolving beauty market.

Solution: Delivering Integrated Commerce

Elizabeth Arden partnered with XCentium to revamp its digital platform and enhance the online shopping experience for customers. Key elements of the solution included:

1. Salesforce Commerce Cloud Implementation (SFRA):

• XCentium helped Elizabeth Arden launch a new eCommerce site on Salesforce Commerce Cloud (SFRA), bringing a fully integrated, scalable solution to their online store.

1. UI/UX Improvements:

• Numerous UI/UX improvements were implemented, focusing on enhancing the visual appeal and usability of the website to provide a smooth, intuitive shopping experience for customers.

1. Mulesoft Integration:

• The first Mulesoft implementation was rolled out, allowing seamless data integration across various platforms and enhancing operational efficiency.

1. Payment and Fraud Prevention:

• Adyen payment processing was integrated to improve authorization rates, and Signifyed was utilized to prevent fraud, ensuring secure transactions and a safer shopping experience for customers.

1. Australia Post Integration:

• The Australian eCommerce market was addressed with an integration to Australia Post for shipping, improving delivery processes and ensuring timely fulfillment of orders.

Outcome: Improving the Customer Experience

The collaboration with XCentium resulted in a more connected, efficient, and seamless shopping experience for Elizabeth Arden’s customers. Key outcomes included:

• Enhanced Customer Engagement:
  The integration with Salesforce Marketing Cloud allowed Elizabeth Arden to better engage with their customers through personalized marketing, leveraging the Salesforce ecosystem for more targeted campaigns.
• User-Generated Content and Reviews:
  By incorporating Bazaarvoice integration, Elizabeth Arden was able to collect and display user-generated content and reviews, allowing customers to share their experiences and build trust with the brand.
• Operational Efficiency:
  The implementation of innovative solutions reduced time-to-market for new features, lowered maintenance and operational costs, and enhanced overall productivity.
• Improved Customer Experience:
  The updated eCommerce platform improved authorization rates, streamlined the payment process, and enhanced inventory management, resulting in a more satisfying and convenient shopping experience for customers.

This digital transformation not only elevated Elizabeth Arden’s online presence but also aligned with their legacy of innovation and customer-centricity. By leveraging Salesforce Commerce Cloud, Mulesoft, and other integrated technologies, Elizabeth Arden is better positioned to continue delivering exceptional beauty products and experiences to its global customer base.