Overview

Farmers & Merchants Bank (FMB) is a prestigious 110-year-old financial institution in California, managing nearly $7 billion in assets. With 24 branches, FMB is one of the strongest and most trusted banks in the state.

Challenge: State-of-the-Art Experiences

FMB sought to elevate its digital customer experience by launching a new, user-friendly website with advanced personalized marketing tools. Their goal was to modernize their online presence and meet the increasing expectations of customers in the financial sector, all while adhering to strict financial industry regulations.

Solution: Compliance Across All Devices

Farmers & Merchants Bank turned to XCentium for a tailored digital solution that ensured the best customer experience, compliance, and security. Key aspects of the solution included:

1. Sitecore 8.2 on Microsoft Azure Cloud:

• XCentium implemented Sitecore 8.2 on Microsoft Azure Cloud, which provided a highly resilient and secure platform for FMB’s digital presence. The platform complies with key regulatory requirements, including ADA (Americans with Disabilities Act), FDA, and WCAG (Web Content Accessibility Guidelines).

1. Mobile Optimization:

• The website was optimized for all mobile devices, ensuring a responsive design that caters to FMB’s diverse customer base, enabling access across desktops, tablets, and smartphones.

1. Resiliency and Disaster Recovery:

• The solution included built-in geo-redundancies, high availability, and disaster recovery features, creating a no-fail environment to ensure maximum uptime and security for FMB’s digital assets.

Outcome: Innovation and Quality Every Step of the Way

The digital transformation resulted in significant improvements for Farmers & Merchants Bank, including:

1. Compliance and Security:
   The new solution meets stringent regulatory compliance standards for the financial industry, ensuring that FMB's digital assets are secure and accessible to all users.
2. Enhanced Customer Experience:
   The redesigned website improves efficiency and reduces time-to-market for new features, with key enhancements like:

• Mega-menu Navigation: Simplified navigation for users, reducing the number of clicks needed to find desired content.
• Intelligent Search Engine: Faster and more accurate responses to customer inquiries, improving user satisfaction.

1. SEO Optimization and Analytics:
   The website was optimized for SEO, helping FMB improve visibility in search results. Additionally, Sitecore Analytics was integrated to track customer engagement, providing actionable insights into website performance and user behavior.

This collaboration with XCentium helped Farmers & Merchants Bank build a modern, compliant, and resilient digital platform that enhances the customer experience while ensuring security and scalability. The new website is not only a tool for customers to easily access banking services but also a powerful platform that supports personalized marketing and deeper customer engagement.