Overview

FILA is one of the world’s most respected sportstyle brands, celebrated for its iconic designs that blend sport and fashion. The brand continues to inspire through bold designs and a classic aesthetic that resonates across generations.

Challenge: Connected Experiences

FILA faced the challenge of disconnected experiences between their B2B and B2C platforms. The existing B2B legacy platform had several limitations, including:

• Inefficient merchandising capabilities.
• Slow user adoption and performance.
• Lack of eCommerce optimization and overall user experience.

FILA needed a solution that would bridge these gaps, providing a more seamless and integrated experience for both business buyers and consumers.

Solution: A Challenging and Unique Rollout

FILA partnered with XCentium to leverage the Salesforce ecosystem and deliver a unified platform. The solution involved:

1. Integrating Microsoft D365:
   FILA replaced its AS400 ERP system with Microsoft Dynamics 365 (D365), a more modern, scalable solution that streamlined operations and provided better data flow between systems.
2. Mulesoft Integration:
   Mulesoft was used to ensure agility in the platform, enabling seamless integration between various business systems and improving the overall data flow.
3. Salesforce Commerce:
   FILA implemented Salesforce Commerce, which provided the brand with a flexible and connected commerce experience. This platform enabled FILA to offer both B2B and B2C customers a more cohesive, streamlined, and frictionless digital buying experience, boosting sales and improving customer satisfaction.

Outcome: Transforming the Buyer Experience and Enhancing Sales

The integration of Salesforce Commerce and the modernization of FILA’s ERP system led to significant improvements:

• Connected Commerce Experience: FILA now provides a unified platform that delivers a consistent experience across both B2B and B2C channels, enhancing the customer journey for both business buyers and consumers.
• Increased Sales: The integrated system improved merchandising and overall user experience, driving growth in sales across both segments.
• Improved User Adoption: The intuitive, eCommerce-like experience led to faster adoption of the platform by business users and consumers alike.
• Real-Time Insights: The new site empowered FILA's marketing and sales teams to view trends, run relevant promotions, and personalize offers. Real-time visibility allowed teams to make changes on the fly without needing development or code.
• Enhanced Buyer Experience: FILA's improved platform gave business users the freedom to manage available-to-promise products, and allowed buyers to order across multiple seasons and catalogs with customer-product-based pricing and order workflows.
• Optimized Checkout: The checkout experience was further enhanced with payment and tax integrations, providing a seamless and secure transaction process.

FILA's partnership with XCentium resulted in a flexible, agile, and connected commerce experience that empowered the brand to enhance its digital presence, streamline operations, and create a seamless experience for all types of customers. This solution positioned FILA to continue growing its sales while delivering a superior experience across all platforms.