About the client

FILA is a global sport style brand known for designs that bring together sport and fashion. Its classic aesthetic and bold product design have helped the brand connect with customers across generations.

Challenge

FILA needed to close the gap between its B2B and B2C commerce experiences. Its legacy B2B platform limited merchandising, slowed user adoption, and did not deliver the eCommerce experience buyers expected. The platform also created performance and optimization challenges that made it harder to support both business buyers and consumers.

Solution

FILA partnered with XCentium to create a more connected commerce foundation using the Salesforce ecosystem. The goal was to support both B2B and B2C buying through a more unified and flexible platform.

XCentium helped FILA implement Salesforce Commerce to deliver a more cohesive digital buying experience across channels. The new platform improved merchandising and helped create a smoother experience for business buyers and consumers.

The rollout also included Microsoft Dynamics 365, or D365, which replaced FILA’s AS400 enterprise resource planning system. MuleSoft connected key business systems and improved data flow across the platform. Payment and tax integrations helped streamline checkout.

Outcomes

FILA created a connected commerce experience across its B2B and B2C channels. The new platform improved the buyer journey, supported better merchandising, and helped sales and marketing teams act faster.

Teams gained real-time visibility into trends, promotions, and personalized offers without needing development support. Business buyers also gained a better ordering experience, including access to available-to-promise products, multiple seasons and catalogs, customer-product-based pricing, and order workflows.

Technology

• Salesforce Commerce
• Microsoft Dynamics 365
• MuleSoft