About Horizon Discovery

Horizon Discovery drives the application of gene editing and gene modulation within the global life science market – supporting scientists on the path from research to therapy. Horizon has an international customer base of over 1,400 unique organizations across more than 50 countries, including major pharmaceutical, biotechnology and diagnostic companies, as well as leading academic research centers. In 2017, Horizon acquired Dharmacon Inc.

Challenge

Merging the best of Horizon and Dharmacon

After acquiring Dharmacon Inc., Horizon was looking to consolidate the two websites.

Solution

Creating an exceptional customer experience

Horizon partnered with XCentium to consolidate Horizon and Dharmacon websites, bringing together the functionality, content, and updating the styles into a single Sitecore solution.

Sitecore DXP was used to consolidate the content from the Horizon and Dharmacon websites, producing a full eCommerce experience with over 160 million SKUs indexed for search. Integrations include an active directory for seamless login, Eloqua for embedded data capture, and live chat for interacting with Horizon support.

Outcome

Delivering gene editing products worldwide

Because search acts as the initial step in Horizon’s primary business flow, a key project priority was on delivering pertinent results to the user. Working closely with Horizon, XCentium created a custom Solr faceted search solution, going through many iterations to ensure that search was accurate and fast. We also led a full site redesign focusing on creating a best in class global user experience, as well as a responsive design with mobile in mind. All designs were used to test customer flows with external industry customers.

With 160 million product SKUs, ensuring a sleek and efficient ecommerce experience was a key hallmark for Horizon. Custom checkout flows were created to ensure customers can accurately search and locate products, request a quote, add it to their cart and checkout. This checkout flow was specifically designed to ensure the end user is able efficiently secure their purchase, leading to customer satisfaction and loyalty.