About Mayo Clinic

Mayo Clinic is a nonprofit organization dedicated to clinical practice, education, and research. Since 1864, it has grown into a global leader in healthcare, employing over 60,000 medical professionals across the U.S. and operating the nation’s #1 ranked hospital.

Challenge

Building Robust Foundations for Digital Commerce

Mayo Clinic sought to modernize and relaunch two outdated B2C websites—Mayo Clinic Marketplace and Mayo Clinic Health Letter—to provide seamless user experiences, scalable operations, and improved accessibility to trusted health resources.

Solution

Revolutionizing Experiences with Sitecore

Mayo Clinic partnered with XCentium to create a scalable, user-focused digital foundation using Sitecore XP and Sitecore Commerce Engine:

Sitecore XP Features:

Content Management System (CMS): Simplifies content updates for non-technical users.

Media Library: Centralizes digital assets for streamlined management.

Automated Marketing System: Delivers personalized engagement to website visitors.

Analytics & Experience Optimization: Enables data-driven enhancements to user experiences.

Advanced Security: Protects sensitive customer and patient data.

Sitecore Commerce Engine Capabilities:

Facilitates order management, pricing, and promotions.

Integrates seamlessly with Mayo's backend systems and third-party providers for payment, shipping, tax, and order fulfillment.

Outcome

Making Health Accessible

The partnership resulted in two fully redesigned, responsive websites for the Mayo Clinic Marketplace and Mayo Clinic Health Letter, which:

Offer intuitive navigation for purchasing books, DVDs, and subscriptions, including the Mayo Clinic Health Letter—a subscription-based health information newsletter established in 1983.

Encourage cross-selling through integrated content and product offerings.

Provide scalability to adapt to enterprise-wide needs while fueling existing Mayo sites.

Impact Highlights:

Increased Order Values: Enhanced user experience led to higher average transaction amounts.

Reduced Bounce Rates: Improved engagement through streamlined design and functionality.

Cross-Platform Integration: Combines Mayo’s backend systems with third-party providers to ensure seamless operations for payment processing, shipping, and tax compliance.

By transforming their digital platforms, Mayo Clinic is now better positioned to connect with global audiences and make trusted health resources more accessible to users worldwide.