About Mayo Clinic
Mayo Clinic is a nonprofit organization committed to clinical practice, education and research, providing expert care to anyone in need of healing. Since its founding in 1864, Mayo Clinic has grown into an internationally recognized leader of the medical world, employing over 60,000 medical professionals across the United States. Along with the #1 overall hospital in the U.S.



Challenge

Building robust foundations

Mayo Clinic were looking to redesign and launch two of their outdated B2C sites—Mayo Clinic Marketplace and Mayo Clinic Health Letter.

Solution

Redesigning experiences with Sitecore

XCentium redesigned both websites using Sitecore XP and Sitecore Commerce Engine. Sitecore XP features an easy-to-use CMS, a robust media library, and an automated Marketing System. Sitecore XP also powers the analytics, security and experience optimization of the websites. Sitecore Commerce Engine fuels the management of customer information, orders, pricing, promotions and merchandise.

Outcome

Making health accessible

Mayo Clinic Marketplace is a storefront for users to purchase Mayo content, including books, DVDs and subscriptions. One such subscription for purchase is the Mayo Clinic Health Letter, a monthly subscription-based consumer health information newsletter launched in 1983. Mayo’s solutions resulted in two fully redesigned, responsive B2C websites that support all forms of content and encourage cross-selling.

XCentium built a scalable and flexible solution to serve enterprise-wide needs, resulting in an increase in order values and a decrease in bounce rates. Combined with the existing Mayo backend systems and 3rd party integrations for payment, shipping, tax and other order fulfillment logistics, the two new Sitecore solutions fuel the Mayo Clinic Marketplace website, Mayo Clinic Health Letter and existing Mayo sites.