SUCCESS STORY

Morsco USA

Expanding nationwide ​while bringing operating companies online quickly and efficiently


About MORSCO

MORSCO is a leading U.S. distributor of local contractor supplies, operating across 19 states with over 230 branches and a team of 2,500 associates.

Challenge

Personalized Customizations

MORSCO needed a solution to translate its complex business processes into a web-based commerce platform. Rapid expansion through acquisitions created a need for consistency across their digital footprint while supporting diverse customer needs and ensuring scalability for future growth.

Solution

Delivering a Robust B2B Solution

To meet MORSCO’s goals, XCentium implemented the Episerver B2B Commerce Cloud (now Optimizely) to power their digital transformation. This platform was chosen for its ability to:

  • Enable the creation of content-driven sites as a foundation, followed by rapid eCommerce enhancements.
  • Support a scalable, long-term strategy to onboard additional business units as MORSCO continued to grow.

Custom Features:

  • Unified Digital Experience: Designed a cohesive look and feel for all business unit websites to ensure brand consistency.
  • Enhanced Functionality: Customized Insite Software capabilities to include a commercial email solution, enabling customers to manage authentication and email preferences while keeping sales teams informed of user interactions.
  • Customer-Centric Design: Built features to enhance the customer experience at every touchpoint, ensuring accessibility to MORSCO’s extensive range of brands.



Supported Products
815K
Subsidiary Sites
10
Registered Online Customers
40K


Outcome

Providing a World-Class Customer Experience

MORSCO’s revamped digital presence now supports the company’s aggressive growth strategy and enhances their ability to serve customers nationwide.

Key Achievements:

  • Streamlined Operations: A unified commerce solution improved internal workflows, freeing up resources to focus on delivering superior customer service.
  • Scalable Platform: Positioned MORSCO for future expansion, with the flexibility to add new business units and capabilities.
  • Enhanced Customer Engagement: Provided customers with easy access to all MORSCO brands and a seamless experience across all digital touchpoints.

Through XCentium’s tailored implementation of Optimizely, MORSCO has positioned itself as a leader in B2B commerce, delivering on its commitment to innovation, consistency, and exceptional customer service.


XCentium's business and technical acumen has allowed us to roll out our national brand strategy in exceptional time to market.

Morsco

Darren Taylor, Chief Marketing Officer