About Ohio National

AuguStar Life, formerly known as Ohio National, brings a new perspective to personal planning with the strength, tools and resources needed to help protect financial futures. AuguStar Life is built on a more than 100-year legacy of service to policyholders. They're committed to helping financial professionals and their clients plan for the future with market-leading indexed life products and the use of technology to support innovative and effective service initiatives.

Challenge

Three new experiences

Ohio National Financial Services was looking to develop an all-new site platform to support their current growth strategy. They needed sites that provided personalized content and creates meaningful journeys, thereby increasing lead generation and enhancing the Ohio National brand.

Solution

Migrating and launching 3 sites simultaneously

The multisite migration plan started with three of the company’s sites. By leveraging the power of Sitecore, we were able to set the foundation for adding other sites with decreased lift. The library of reusable components gave Ohio National the ability to share content across sites. Automated custom lead generation forms were integrated with Salesforce, and 24/7 security and hosting were provided through Azure.

Outcome

Migrating and launching 3 sites simultaneously

The recruiting site for financial professionals and was the first to migrate to the new platform. The redesign offered new site functionality and customizable content — and was fully optimized for mobile devices.

Ohio National’s leads have already increased 373% (2022 YTD over 2021), far exceeding the goal of 100% during the first year.