Ohio National Financial Services
Migrating and launching 3 sites simultaneously
About AuguStar Life
AuguStar Life (formerly Ohio National) brings a fresh perspective to personal financial planning, backed by over 100 years of legacy. The company is dedicated to helping financial professionals and their clients secure their futures using market-leading indexed life products. By leveraging technology, AuguStar Life ensures innovative, effective service initiatives to meet their policyholders' needs.
Challenge
Developing Three New Digital Experiences
AuguStar Life was looking to build a new digital platform to support their growth strategy, focusing on:
- Personalized content to engage visitors.
- Meaningful user journeys that increase lead generation.
- Enhanced brand awareness to elevate the AuguStar Life identity in the marketplace.
They needed an integrated solution to address these goals across multiple sites simultaneously.
Solution
Multisite Migration with Sitecore
AuguStar Life partnered with XCentium to migrate and launch three separate sites under a multisite strategy, using Sitecore as the platform for all three.
Key elements of the solution included:
- Reusable Components: Enabled consistent content sharing across multiple sites, streamlining updates and maintenance.
- Automated Lead Generation: Integrated custom lead generation forms with Salesforce to capture and convert leads efficiently.
- Secure Hosting and 24/7 Support: Leveraged Azure for robust security, hosting, and scalability, ensuring the sites’ reliability and performance.
- Scalability: Designed the infrastructure to easily add future sites with minimal effort, accommodating the company’s ongoing growth.
Ohio National received an Award of Excellence from the Cincinnati Chapter of the Public Relations Society of American (PRSA) for its website www.joinohionational.com
Outcome
A Stronger Digital Presence to Drive Growth
Through this partnership, AuguStar Life was able to:
- Launch Three Sites Simultaneously: Meet the demand for multiple digital experiences while supporting the company's growth strategy.
- Enhance Lead Generation: Automate lead capture and improve conversion rates with the seamless integration of lead forms and Salesforce.
- Support Future Growth: Establish a flexible, scalable digital platform that can accommodate additional sites as the company expands.
The recruiting site for financial professionals was the first to migrate to the new platform. This redesign offered new site functionality, customizable content, and was fully optimized for mobile devices. As a result, leads increased by 373% (2022 YTD over 2021), far exceeding the initial goal of a 100% increase during the first year.
This successful migration to Sitecore has helped AuguStar Life strengthen its digital foundation, enhance user engagement, and support lead generation efforts to fuel future growth.
We are very proud of our work with Ohio National on their digital transformation and the collaboration between our teams. It is exciting to see this modern solution delivering value to the organization, and we look forward to their ongoing success in the digital space.
Samantha Goble, VP, Digital, XCentium
