About Revlon

Revlon is a globally recognized leader in the beauty industry, renowned for its color cosmetics and innovation in beauty trends. With a legacy that spans over decades, Revlon has maintained its position as a color authority, available in over 150 countries.

Challenge

Global Replatform to Improve Performance and Localization

Revlon’s previous website, built as a single-page application on Sitecore, encountered performance issues that hindered SEO efforts and regional customization. Revlon aimed to:

• Improve Site Performance: Address SEO issues and optimize Google Page Insights scores.
• Enhance Localization: Cater to the diverse needs of global markets with better regional content customization.
• Expand Global Reach: Prepare for a global rollout across 12 countries, ensuring the site could effectively handle multiple languages, currencies, and localization needs.

Solution

Re-platforming on SXA for Seamless Global Commerce

XCentium collaborated with Revlon to re-platform their website using Sitecore Experience Accelerator (SXA) to achieve improved performance and scalability, alongside enhanced SEO capabilities. Key components of the solution include:

• Standardized SXA Components: Existing design elements were mapped to SXA components, ensuring a consistent, high-performing experience across global markets.
• Optimized for SEO: The new site’s architecture was designed to meet SEO best practices and achieve a higher Google Page Insights score.
• Multi-Retailer Checkout: Integration with BazaarVoice reviews and questions, facilitating richer customer interactions and increasing conversion rates.
• Global Rollout: The new platform supports global commerce with localized regional content for markets in twelve countries. Mobile optimization ensures a seamless experience for users anywhere, anytime.

Outcome

Enhanced User Experience and Global Market Readiness

Revlon’s new platform has delivered significant improvements:

• SEO & Performance Gains: Revlon’s site now performs better in search rankings, contributing to increased traffic and engagement.
• Regional Content Localization: The site effectively supports multiple countries with region-specific content and currencies.
• Improved User Experience: Faster load times, optimized mobile accessibility, and a streamlined checkout process have improved the overall user experience, leading to increased customer satisfaction and conversion.
• Scalability for Global Growth: With the site’s global capabilities, Revlon is now positioned for easy expansion into new markets, ensuring that the brand’s presence continues to grow worldwide.

Revlon’s replatformed site now meets their performance, localization, and commerce needs, providing a seamless and engaging experience for customers around the world.