About Revlon

Revlon is a long-standing color authority and beauty trendsetter in the world of color cosmetics. It is one of the most globally recognized and enduring beauty brands today, sold in 150 countries.

Challenge

Global replatform

Revlon’s previous site was built on Sitecore as a single-page application which struggled with performance issues. An important goal for the new site was to improve performance in order to meet Revlon’s SEO requirements and localization needs.

Solution

Accessible beauty anywhere, anytime

Our mission was to re-platform the Revlon site on SXA to improve SEO and Google Page insights score, add commerce and to prepare for global rollout in twelve countries.

XCentium mapped existing styles to standardized SXA components, while converting to Sitecore Forms with custom submit actions to integrate with CRM. Revlon's new site was optimized for mobile with improved regional content localization. It also supports multi-retailer checkout with BazaarVoice reviews and questions integration.