About Starlight

Starlight Children's Foundation serves ill children nationwide. Their mission is to deliver happiness to seriously ill kids and their families. Since 1982, the nonprofit has provided support to more than 60 million children in the US, Canada, Australia and the UK, where it has additional office locations and programs.

Challenge

Streamlining services 

Starlight wanted to work with a partner who would prioritize their need to get to market quickly, as its legacy Magento eCommerce platform agreement was coming to an end.

Solution

Improving services to hospitals nationwide

Being on the Salesforce CRM, they decided to utilize Salesforce B2B Commerce Cloud. By implementing it and developing a multi-phase roadmap, XCentium was able to help Starlight engage their customers with the same easy, consumer-like shopping experiences they enjoy in their personal life — anytime, anywhere, on any device.

Outcome

Delivering a consumer-like shopping experience

Commerce relationships are complex, interconnected, and entwined with multiple systems. Salesforce B2B Commerce Cloud has an API-first, microservices oriented architecture that supports front-office and back-office needs with enough flexibility. This flexibility empowered the XCentium team to create a feature rich, clean transition from Magento to Salesforce.

It was important to Starlight that the hospitals they serve have an engaging website where staff would enjoy the user experience as they placed their orders. The new Starlight site was delivered with a clean and modern interface that retains the visual elements, branding, and styling of the organization.

In order to engage hospital staff and streamline Starlight’s internal workflow, XCentium created a catalog and order management system that was designed to improve the customer experience, while meeting their complex business requirements.