SUCCESS STORY

Starlight Children's Foundation

Engaging customers with the same easy, consumer-like shopping experience.


About Starlight

Starlight Children's Foundation is a nonprofit organization dedicated to bringing happiness to seriously ill children and their families. Since its founding in 1982, Starlight has supported over 60 million children across the U.S., Canada, Australia, and the UK, offering vital programs that brighten the lives of young patients during challenging times.

Challenge

End-of-Life Legacy Platform & Need for Faster Market Access

As Starlight’s legacy Magento eCommerce platform agreement came to an end, the nonprofit faced the need to streamline their online services. They sought a partner who could quickly transition them to a new platform, allowing them to continue delivering support to hospitals and patients without interruption. The organization needed a flexible, scalable solution that would enhance the user experience for both hospital staff and external stakeholders.

Solution

Migrating to Salesforce B2B Commerce Cloud

Starlight chose to leverage Salesforce B2B Commerce Cloud, building on its existing Salesforce CRM system. With a multi-phase roadmap, XCentium helped Starlight implement a smooth transition from Magento, ensuring the organization could continue its mission without disruption. Key components of the solution included:

  • Consumer-Like Experience: Salesforce B2B Commerce Cloud enabled Starlight to provide hospital staff with an easy-to-use, consumer-like shopping experience, ensuring that they could place orders anytime, anywhere, and on any device.
  • Clean and Modern Design: The new platform maintained Starlight’s visual identity while improving functionality, offering a user-friendly interface that aligned with the organization's branding.
  • Order Management & Catalog System: XCentium developed a tailored catalog and order management system that not only streamlined Starlight's internal workflows but also improved the customer experience for hospitals placing orders.

Outcome

A Seamless, Engaging Online Experience

By adopting Salesforce B2B Commerce Cloud, Starlight successfully enhanced its online service delivery to hospitals across the country.

  • Improved User Experience: The new platform’s modern interface and user-friendly design helped hospital staff navigate the ordering system with ease, creating a smoother, more efficient process.
  • Streamlined Workflow: The custom-built catalog and order management system improved both internal workflows and the customer experience, allowing Starlight to better meet the complex needs of the hospitals they serve.
  • Scalable, Flexible Platform: Salesforce's API-first, microservices-oriented architecture provided the flexibility Starlight needed to adapt and grow while maintaining consistency across front-end and back-end systems.

The successful transition to Salesforce B2B Commerce Cloud has equipped Starlight with a future-proof platform that will help them continue their mission of delivering joy to seriously ill children, while streamlining internal operations and improving engagement with hospitals nationwide.


The Salesforce B2B Commerce Cloud delivers the capabilities we need, while ensuring strict adherence to all compliance regulations. XCentium has provided us with the functionality we need to deliver happiness to seriously ill children on a large, national scale. We look forward to continuing our partnership with the company as we look ahead to future initiatives.


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Samantha Martinez, VP of Programs, Starlight Foundation